Director, Brand Marketing

🕒 May 8

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Dodge Construction Network

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1891

🤝 B2B

☁️ SaaS

🏪 Marketplace

B2B • SaaS • Marketplace

Dodge Construction Network is a provider of construction market intelligence and digital connection tools that help contractors, architects, engineers, manufacturers and suppliers find projects, manage bids, and connect with decision-makers. The company delivers a searchable directory of projects, plans, specs, product/manufacturer data and BIM objects, verified RFP/RFQ leads, forecasting and analytics, and consulting services through SaaS platforms and data-driven solutions to support business growth across commercial and residential construction markets.

📋 Description

• Define brand positioning and go-to-market narrative for Dodge Construction Network's brand • Develop persona-based messaging for key audiences in the construction ecosystem • Build a scalable messaging framework ensuring consistency across demand generation, content, and sales enablement • Create visual identity that conveys an easy-to-understand description of offerings • Manage a team of two designers • Collaborate across commercial teams to ensure delivery on brand promise during customer journey • Establish an approach to identifying topics and thought leaders to deliver solution-oriented content • Guide creation of SEO and AI Search content while achieving monthly lead goals • Align thought leaders to external speaking engagements with Events and Enterprise Sales teams • Partner with Customer Success to identify champions and build advocacy programs • Manage advocates to drive engagement and value while inserting them into meaningful conversations • Identify and manage key online communities • Develop brand programs with influencers that solve problems for the ICP • Manage organic social media presence, content calendar, and measurement • Lead visibility and credibility initiatives through ratings and recognition programs • Capture quantifiable case studies across all ICPs to improve Sales conversion rates • Establish clear KPIs to measure brand team impact and accountability • Continuously refine positioning and content based on data and insights

🎯 Requirements

• 10+ years of progressive B2B marketing experience, including at least 5+ years in brand marketing leadership roles • Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas • Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories • Strong understanding of competitive positioning, objection handling, and challenger messaging techniques • Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy • Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams • Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack