Senior Director of Marketing

Job not on LinkedIn

November 18

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Dogtopia

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Dogtopia is one of the early pioneers of dog daycare and leaders in the pet services industry. With more than 265+ stores open and 350+ in development, Dogtopia is the largest provider of specialty dog daycare in the US. We are a full-service dog daycare with boarding, training, and spa services that's been showing dogs the love since 2002. Under new ownership since 2015, Dogtopia is now the fastest-growing franchise in the $137B Pet Industry. Dogtopians are committed to chasing the highest standards of safety and professionalism while making it the "Most Exciting Day Ever"​ for your furry family members.

51 - 200 employees

📋 Description

• Develop and implement consumer marketing strategies to drive customer acquisition (lead gen), retention, and loyalty across all franchise locations • Create and manage integrated campaigns across multiple channels (email, social media, digital, paid advertising, and more) • Manage external agency initiatives and day-to-day including PR and digital marketing firm as well as internal marketing team members • Partner with franchise owners to understand local market dynamics, tailoring marketing programs for their unique needs • Analyze national advertising efforts to maximize impact and ROI • Design, launch, and optimize loyalty programs and consumer advocacy initiatives • Write marketing content and ensure consistent brand voice across all channels • Lead marketing initiatives for franchise growth – new franchisee acquisition • Conduct digital audits and recommend new strategies, initiatives, and tools to keep Dogtopia ahead of industry best practices • Analyze consumer data and behavior to identify opportunities for personalization, segmentation, and improved performance • Monitor and report on KPIs such as lead generation, conversion rates, customer acquisition cost, retention rate, and lifetime value • Collaborate with external agencies, operations, sales, and product development teams to ensure alignment in brand messaging and customer experience • Support both Dogtopia and the Dogtopia Foundation marketing initiatives

🎯 Requirements

• Bachelor’s degree in marketing, business, or related field preferred • 10+ years of experience in consumer marketing, preferably in a franchise or multi-location retail/services environment • Strong expertise in customer acquisition, segmentation, targeting, personalization, and loyalty strategies • Proven ability to deliver measurable results through multi-channel campaigns • Experience with CRM systems, marketing automation platforms, analytics tools, and digital advertising (Salesforce and WordPress experience a plus) • Exceptional communication, leadership, and collaboration skills, with the ability to influence stakeholders at all levels • Highly detail-oriented, with excellent project management and problem-solving skills • Comfort with public speaking and guiding teams and franchise owners • Passion for dogs and the pet industry is a huge plus!

🏖️ Benefits

• Highly competitive compensation, including base salary and bonus programs • Eligibility for year-end Company Bonus (10% of base salary, with potential stretch target bonus of another 10%) • 10 paid holidays + 2 weeks’ vacation pay + 5 PTO days • Medical, dental, and vision coverage • 401k employer contribution after one year of employment • $1,000 annual health and wellness cash benefit (gym membership or similar)