E-Commerce Manager

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• Shape the user experience across all touchpoints, from the landing page to checkout, including the interface with the mobile app • Identify where customers drop off and develop measures to win them back • Drive organic traffic and ensure new content and campaigns are published in the shop cleanly and promptly • Use A/B testing, Hotjar and post-purchase surveys to uncover funnel drop-offs • Derive hypotheses from data and implement improvements • Monitor the shop’s legal and operational setup • Coordinate subscription features such as Loop and special promotions along the customer journey • Play a key role in making Doonails’ online shop the best place to buy our products

🎯 Requirements

• Several years of professional experience in e‑commerce, ideally D2C or B2C • Practical experience in conversion optimization, SEO or analytics • Willingness to continuously expand your expertise across additional e‑commerce topics • Strong analytical mindset and understanding of e‑commerce KPIs • Confident use of common shop and analytics tools, e.g., Shopify Plus, Google Analytics, Hotjar and testing tools • Experience with subscription tools like Loop is a plus • Hands‑on mentality and the ability to dive into new tools and details • Independent working style and the ability to get things done • Very good German and English, both written and spoken

🏖️ Benefits

• Fair compensation, adjusted to your qualifications and experience • A true ownership role with a lot of trust and creative freedom • 100% remote within Germany: work flexibly from anywhere • Growth potential: take on responsibility and contribute your ideas directly • €1,300 training budget per year for your personal development • Nilo Health — because mental health matters; access included • Urban Sports membership • Co‑working space or home office equipment? We cover the costs! • Team events across Europe