Expert – Google Ads

🕒 May 20

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DotWorld

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

☁️ SaaS

🤝 B2B

SaaS • B2B • Entrepreneurship

DotWorld is a company that specializes in helping web entrepreneurs and SaaS startups to develop, scale, and manage their online businesses. They provide a comprehensive set of services including idea generation, resource provision, market testing, and tailored marketing strategies to ensure the success of SaaS ventures. With a multi-disciplinary team of experts in development, marketing, design, and AI, DotWorld aims to supercharge SaaS ideas and facilitate their growth in the global market.

📋 Description

• Management of Google Ads campaigns • Setup, optimization and scaling of Google Ads campaigns across the entire SaaS product portfolio • Coverage of main formats: Search (priority), Display, YouTube Ads, Demand Gen • Management of high-budget accounts (several hundred thousand euros per month) • Continuous iterations on targeting, bidding, creatives and landing pages • Monitoring of key KPIs: CPA, ROAS, CPL, conversion rate • Building and maintaining performance dashboards • Implementation and stabilization of advanced tracking (GTM, GA4, conversion tracking) • Data-driven recommendations to optimize the profitability of ad spend • Progressive handover and collaboration with the CGO on assigned projects • Growth to full autonomy over your campaigns, in partnership with Product and Tech teams

🎯 Requirements

• Minimum 3–5 years' experience working on Google Ads • Required experience managing accounts with at least six-figure monthly budgets • Agency experience appreciated (multitasking, versatile profile) • Ideally experienced in SaaS / subscription / lead generation environments — a 100% e-commerce focus is not suitable for our needs • Advanced mastery of Google Ads (Search, Display, YouTube Ads, Demand Gen) • Very comfortable with Google Ads Editor • Good command of SEO/SEA tools (SEMrush or equivalent) • Advanced tracking: GTM, GA4, conversion tracking • Reporting and performance analysis skills • Focus on SaaS metrics: target CPA rather than ROAS • Strong autonomy and ownership: able to take a project from A to Z • Proactive and rigorous in execution • Team spirit and professional integrity • Comfortable in a demanding, results-oriented environment

🏖️ Benefits

• Remote work - Europe • Coworking budget • Tailored vacation policy • Flexible working hours • Remote work - worldwide • Equipment budget • 2 company seminars per year