PPC & Brand Manager

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🕒 January 29

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Logo of Downtown Development District of New Orleans

Downtown Development District of New Orleans

11 - 50 employees

🏠 Real Estate

🤝 B2B

🏛️ Government

Real Estate • B2B • Government

Downtown Development District of New Orleans is an organization focused on enhancing and promoting the commercial and residential areas of downtown New Orleans. It plays a crucial role in the development and revitalization of the city, overseeing real estate initiatives, increasing public safety, and facilitating events that attract visitors. The DDD aims to create a vibrant urban environment, supporting local businesses and improving the overall quality of life for residents.

📋 Description

• Own the entire PPC management end-to-end: campaign build, regular optimization, eliminating wasted spend, harvesting keywords, budget and bid management, and ongoing performance reviews. • Deep dives into Search Query Performance to surface opportunities and drive organic ranking; keyword research and clustering; listing optimization (titles, bullets, A+); align search-centric PPC to support ranking. • Structure and test pricing, coupons, deals, and bundles to lift CVR and protect margin; plan event moments to accelerate ranking. • Read and improve the brand P&L; optimize ad spend; optimize Amazon fees where possible; maintain healthy contribution margins. • Coordinate basic supply chain needs (restock plans, inventory risk, restock limits, inventory forecasting) and troubleshoot fundamental catalog issues (suppressions, variation merges and splits, browse nodes and contributions) that block growth. • Use DataDive and Helium10 to map competitors and keyword gaps, then produce clear weekly summaries and action plans.

🎯 Requirements

• 4–5+ years managing or advising Amazon brands at $3M+ annual revenue (Minimum). • Deep expertise in Amazon PPC, SQPR, organic ranking mechanics, and keyword research. • Strong business acumen and analytical skills; fluent with P&Ls and contribution margin. • Proven track record improving ACOS, CVR, and organic rank through coordinated PPC + SEO + offers. • Tools mastery: Helium10 (Cerebro, Keyword Tracker, etc.), DataDive, and Sellerboard (or similar P&L tools). • Excellent written and verbal communication; proactive ownership mindset; thrives in remote, fast‑paced environments.

🏖️ Benefits

• Fully remote, collaborative culture with high standards and strong support.

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