Head of Performance Marketing – Digital Health, Online Platforms

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October 23

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DrAnsay.com

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Healthcare Insurance • eCommerce • Telecommunications

DrAnsay. com is an online platform providing medical services such as online prescriptions and certificates of incapacity for work, particularly associated with cannabis. The platform offers patients the ability to request cannabis prescriptions online for conditions like stress and pain without always needing a direct conversation with a doctor. Patients also have the option to engage in video consultations if required. Additionally, DrAnsay. com facilitates the direct forwarding of prescriptions to chosen pharmacies, making the process convenient and digital. Known for offering quick and clear communication and efficient processing of medical requests, the service has conducted 3 million online consultations since its inception in 2018, catering to a wide range of patients including both private and publicly insured individuals in Germany.

11 - 50 employees

Founded 2018

⚕️ Healthcare Insurance

🛍️ eCommerce

📡 Telecommunications

📋 Description

• Strategy & Management: You develop cross-channel performance marketing strategies (Google Ads, Meta, TikTok, LinkedIn, Display, Native, YouTube, etc.), analyze KPIs and implement data-driven optimizations (A/B tests, attribution, conversion optimization). • Budget & Scaling: You are responsible for cross-channel allocation of the marketing budget and steer efforts toward maximizing ROI and sustainable revenue growth. • Team Leadership & Growth: You lead a growing team of senior marketing managers and specialists — including recruiting, development and coaching. • Cross-functional Collaboration: You work closely with the CMO and teams from BI, Product, Content, UX and Tech to shape a consistent, performance-driven customer journey. • Trend & Market Analysis: You monitor relevant developments in digital marketing, test new platforms and technologies, and continuously integrate best practices into the campaign strategy.

🎯 Requirements

• Performance Marketing Expertise: You have at least 5 years of experience in digital marketing — with a minimum of 2 years in a leadership role, ideally in DTC, health, or consumer sectors. • Analytical Mindset: You are proficient with KPIs, tracking, attribution and automation — and use tools such as GA4, Looker Studio, Meta Ads Manager, TikTok Ads as well as AI-powered solutions for performance optimization. • Strategic Budget Management: You have experience with large advertising budgets, understand cross-channel budget allocation and are skilled in forecasting. • Leadership & Team Spirit: You lead with trust, clarity and respect — your focus is on team success, collaboration and an inclusive working culture. • Language Skills & Communication: You communicate confidently in German and English — both strategically with stakeholders and operationally within the team.

🏖️ Benefits

• #RemoteWork: Work flexibly from anywhere and design your day-to-day. • #CreativeFreedom: Your ideas set the standard — you have full responsibility for your area. • #TopTeam: Work with smart, ambitious colleagues in a fast-growing company. • #HealthTechImpact: Change access to healthcare for millions of people through your work. • #AttractiveCompensation: We reward responsibility, performance and impact. • #ProfessionalDevelopment: Personal growth is part of our culture — you receive time and budget for your development.