CRM Manager

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Driftrock

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🤝 B2B

💰 Venture Round on 2018-02

Automotive • Marketing • B2B

Driftrock is a company specializing in lead generation and marketing for the automotive industry. They provide tools and services to help automotive brands secure high-quality leads and optimize their marketing campaigns. Their platform facilitates the integration of various advertisement and lead management systems to boost vehicle sales, leveraging first-party data and customer-centric marketing strategies. Driftrock offers their services across multiple channels, utilizing advanced technologies to streamline the process of capturing and converting leads in a competitive market.

📋 Description

• Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement. • Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly. • Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most. • Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets. • Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself. • Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients. • Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next. • Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next. • Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises.

🎯 Requirements

• 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation. • Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like. • Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys. • Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets. • Strong copywriting instincts and the confidence to write short-form conversion copy yourself. • Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar). • A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter. • Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders. • **Nice to have** • Experience working with automotive, big-ticket consumer or considered-purchase verticals. • Experience running messaging at scale for enterprise clients or across multiple brands. • SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift). • Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations). • A working understanding of LLM-assisted personalisation in messaging journeys.

🏖️ Benefits

• A fully remote role. Make use of a flexible working environment, with some travel requirements for company or team meetings when necessary. • A holiday entitlement of 24 days, increasing a day each year, capped at 28 * • Budget to attend conferences or courses to further your development. • Flexibility to take courses or time on personal goals. • Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family * • Health plan covering medical cover as well as dental, vision, hearing, mental health, cancer, rewards points and more* • Share options in the company with very favourable option agreements * • A company pension scheme contribution * • Discounts and perks with CharlieHR * • Life Assurance and Income Protection policies * • Electric Car Scheme * • Salary Sacrifice * • *** Certain benefits may be available exclusively to employees based in the UK.** • **While international team members are onboarded via an Employer of Record, we strive for benefit parity across the globe. Regardless of your location, our standard package includes a comprehensive health plan, pension contributions, paid time off (including local bank holidays), share options, and maternity/paternity leave. Combined with our flexible working culture, we ensure every employee feels like a full and valued member of the team.