Manager, Creative Strategist – APAC

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Lead creative strategy and testing across media and performance channels for the APAC region • Own the creative strategy and testing roadmap across Meta, Google, and emerging channels, defining hypotheses, test structures, and success metrics • Build and maintain a rigorous, scalable testing framework grounded in performance data • Translate performance data into strategic recommendations for creative briefs and concepts • Brief and direct internal creative/production teams and external specialists or agencies • Track performance at concept, format, and message level to sharpen briefs • Scale creative strategy to channel mechanics while aligning with the media plan • Champion consistent testing taxonomy and briefing structures • Provide practical, testable direction based on platform fluency and digital creative trends • Provide strategic input into monthly creator briefs for paid media activations • Own creative messaging for sponsorship properties, including EDMs, social content, and digital assets • Partner with creative agencies and cross-functional teams to improve creative output across APAC markets • Share creative performance learnings with partnerships and content agency teams • Maintain AG1 brand voice and visual identity across creative briefings and partner touchpoints • Act as key creative partner to the Media team, ensuring high-quality, on-strategy assets across funnel stages

🎯 Requirements

• 4–7 years in a creative strategy, content, or production role — ideally within a D2C brand, creator economy, or similar industry • Strong brief-writing ability; you can translate a commercial objective into a creative direction for a creator or production team that can run with it. • Familiarity with paid media fundamentals — you understand what makes a piece of creative perform, not just look good • Hands-on experience across multiple content formats: social video, long-form YouTube, email, podcast, and live/event content • Comfortable working with external partners and talent; you can represent the brand confidently in partner-facing conversations • Highly organised and able to manage multiple live briefs and production timelines simultaneously without dropping quality • A genuine interest in health, performance, and wellness is a bonus — it helps when you believe in what you're making

🏖️ Benefits

• Competitive compensation and performance-based incentive plans • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence. • Performance bonus and stock option allocation for eligible roles.