Marketing Brand Manager

🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $95k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Golden State Cider

WebsiteLinkedInAll Job Openings

11 - 50 employees

CALIFORNIA QUALITY

📋 Description

• Manages the Marketing Department Staff • Manages the department budget and incorporates cost-saving ideas. • Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products. • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization • Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency. • Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions. • Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs. • Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team. • Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth. • Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs. • Develop and execute strategies to grow brand awareness, drive traffic, and increase sales. • Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms. • Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments. • Maintain brand integrity, education, and history across all consumer touchpoints. • Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards.

🎯 Requirements

• Bachelor’s Degree: MBA preferred • Experience in Cider, Beer and Spirits preferred • A minimum of five (5) years related marketing experience • Outstanding leadership qualities with the ability to motivate others • A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality • Public Relations experience with existing relationships • Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies. • Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.

🏖️ Benefits

• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered • Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered • $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks • 10 days of PTO annually, accrued from your start date • 11 paid holidays each year • Monthly product perks to enjoy our craft beverages • 401(k) Retirement Plan Eligibility begins after 90 days 100% match on the first 3%, and 50% match on the next 3% after one year of employment