Director, eRetail, Retail Media Networks

🕒 May 22

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

🛍️ eCommerce

Wellness • B2C • eCommerce

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Develop and execute a comprehensive RMN strategy across platforms • Own the end-to-end relationship with the retail media and performance marketing agency • Lead strategy and execution for on-demand platforms • Optimize media investment to drive ROAS, incrementality, and full-funnel performance • Establish clear performance KPIs and test frameworks • Identify, test and scale new growth opportunities • Own the end-to-end digital shelf strategy • Partner with brand and creative teams to deliver compelling content • Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams • Serve as a key digital stakeholder in omni-channel planning • Build, lead, and develop a high-performing eRetail and RMN team • Foster a culture of accountability, innovation, and collaboration

🎯 Requirements

• 12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields, • Strong working knowledge and proficiency of Google Analytics and Shopify • Strong competency in Excel. • Eagerness to approach digitally native channels to push towards profitability • Must have understanding of marketing and advertising capabilities across digital selling channels. • General understanding of how to appropriately forecast for these channels to maximize sales and mitigate OOS issues. • Obsession for understanding customer lives. • Ability to think rapidly and apply a growth mindset in a growing and changing environment. • Ability to build strong relationships and to collaborate effectively across functions and with third party vendors. • Bias for action, strong sense of immediacy, and drive to achieve • Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills. • Experience working successfully with remote teams.

🏖️ Benefits

• Health insurance • Flexible work hours • Remote work options • Bonuses