Marketing Manager – International

4 hours ago

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GeneDx

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At GeneDx, we believe that everyone deserves personalized, targeted medical care—and that it all begins with a genetic diagnosis. Fueled by one of the world’s largest rare disease data sets, our industry-leading exome and genome tests translate complex genomic data into clinical answers that unlock personalized health plans, accelerate drug discovery, and improve health system efficiencies. It all starts with a single test.

1001 - 5000 employees

📋 Description

• Market-Level Strategy Execution: Support the development and execution of tailored marketing strategies for international markets, adapting plans to meet regional needs and business objectives. • Sales Enablement: Create go-to-market (GTM) decks, collateral, and tools that enable sales teams to effectively communicate GeneDx’s value proposition in each market. • Enterprise support: Partner with Enterprise team to develop marketing approaches that resonate with health systems and large accounts, leveraging B2B and account-based marketing strategies that drive adoption of GeneDx solutions. • Collateral Development: Build high-quality marketing and sales enablement materials including but not limited to presentations, case studies, one-pagers aligned to brand guidelines and tailored to target audiences that drive awareness, education, and conversion. • Cross-Functional Collaboration: Partner with Product Marketing, Customer Experience, Sales, Medical Affairs, Creative Team, and Channel Owners to align messaging, priorities, and execution for international initiatives. • Market Insights: Gather and share insights on customer needs, competitive activity, and industry trends within target regions to inform strategy and execution. • Campaign Support: Assist in executing market-focused campaigns across core channels, including sales enablement, events, digital collateral, and webinars. • Performance Tracking: Collaborate with Marketing Analytics to measure the effectiveness of sales tools and campaigns, providing recommendations for continuous improvement. • Process Ownership: Manage approvals and reviews for all materials to ensure compliance with internal and external guidelines.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required. • 5-7 years of experience in marketing, preferably in healthcare, life sciences, SaaS, or data-driven solutions. • Prior experience supporting international markets strongly preferred. • Demonstrated success in sales enablement and GTM collateral development. • SaaS or data sales experience is a plus. • Ability to translate complex concepts into clear, audience-specific messaging and sales tools. • Strong communication and storytelling skills, with experience tailoring content for global audiences. • Proficiency in marketing platforms (CRM, content management, presentation tools). • Experience with project management and project management tools like Monday.com. • Highly collaborative team player with experience working across sales, product, and marketing. • Strong organizational skills with the ability to manage multiple projects in a fast-paced environment. • Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs. • Passion for innovation, creativity, and driving meaningful outcomes in healthcare.

🏖️ Benefits

• Paid Time Off (PTO) • Health, Dental, Vision and Life insurance • 401k Retirement Savings Plan • Employee Discounts • Voluntary benefits