Social Media Manager

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GeneDx

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

At GeneDx, we believe that everyone deserves personalized, targeted medical care—and that it all begins with a genetic diagnosis. Fueled by one of the world’s largest rare disease data sets, our industry-leading exome and genome tests translate complex genomic data into clinical answers that unlock personalized health plans, accelerate drug discovery, and improve health system efficiencies. It all starts with a single test.

📋 Description

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors. • Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency. • Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team. • Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation. • Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging. • Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time. • Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives. • In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities. • Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals. • Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels). • Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking. • Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content. • Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees. • Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification. • Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity. • Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople. • Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

🎯 Requirements

• Bachelor’s degree with 7-10 years of experience in social media, content marketing, digital marketing, communications, or related field. • At least 3 years of professional experience creating content across multiple social media platforms, such as LinkedIn, Instagram, Facebook, X, and emerging channels. • Experience managing social media editorial calendars, newsletters, and employee advocacy initiatives. • Experience with social media management and analytics tools, including Google Analytics, LinkedIn Analytics, Meta Business Suite, Sprout Social, and/or similar platforms. • Experience in the healthcare industry and/or in a regulated environment (desired but not required). • Understanding of graphic design fundamentals, with professional experience using Canva, Adobe Photoshop, InDesign, Illustrator, or other graphic design programs. • Professional expertise in crafting compelling and scroll-stopping social content, with B2B experience desired. • Strong storytelling instincts with the ability to identify meaningful narratives and translate complex topics into engaging social-first content. • Keen attention to detail and accuracy, applying that skill to tasks such as proofing copy, creating UTM/tracking parameters, and measuring creative performance. • Ability to interact professionally and personably with a wide range of people including healthcare provider customers, patients and their families, employees, and company leaders. • Ability to manage multiple projects, re-prioritizing deliverables as needed. • Excellent data analysis, reporting, communication, and presentation skills. • Eagerness to achieve personal, team, and company goals via both tried-and-true and new, innovative approaches.

🏖️ Benefits

• Paid Time Off (PTO) • Health, Dental, Vision and Life insurance • 401k Retirement Savings Plan • Employee Stock Purchase Plan • Employee Discounts • Voluntary benefits • Programs for parents and parents-to-be