Executive Director – Marketing

November 21

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We deliver the capabilities and develop the products and solutions that create healthier outcomes for healthier lives. Born from the Blues, for the Blues, our common goals are so tightly aligned with health plan strategies that when our customers succeed, we succeed.

501 - 1000 employees

Founded 1987

📋 Description

• Defines and owns the overarching product marketing strategy across the portfolio, including the creation of compelling messaging and content • Builds and manages a high-performing team of marketers, fostering a culture of innovation and accountability • Develops and executes annual and quarterly marketing plan, including go-to-market planning and execution for new product launches and feature rollouts • Defines and evolves brand identity to resonate with target audiences and differentiate in the market • Collaborates with Product, Technology, Pre-Sales, Sales, Partnerships, Customer Success, and Operations to drive alignment and clarity across go-to-market initiatives to ensure alignment with corporate strategy, product roadmaps, and market opportunities • Synthesizes market insights and performance data to inform strategy and optimize campaigns • Supports executive-level engagements, including keynotes, briefings, and strategic partnerships

🎯 Requirements

• 10+ years of experience in marketing, with a strong emphasis on product and brand marketing and Public Relations • 8 years of experience managing a marketing team • Must have product marketing experience in a B2B, SaaS environment • Must have experience in a regulated industry, preferably health care, life sciences, or financial services • Demonstrated success in leading integrated marketing strategies and launching products across multiple customer segments • Demonstrated experience building and developing high-performing teams • Exhibits strong strategic thinking and analytical skills with a data-driven approach • Track record of delivering strategic impact through pricing, GTM strategy, customer lifecycle execution, and thought leadership content • Analytical rigor with the ability to translate market signals into compelling strategy and action • Strong executive presence and communication skills, with experience presenting to C-level audiences and board-level stakeholders • Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans • Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers) • Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred

🏖️ Benefits

• Physical and Mental Health Benefits • Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans • Telehealthcare – for Medical and Behavioral visits • Generous PTO with buy/sell options • 9 Company holidays, a floating day off, and a day off for volunteering • Employee Assistance Program • Wellness program - earn insurance discounts or credit towards health-related items • 401K Plan with employer matching contributions • Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses • Bonus and Recognition programs • Tuition Assistance • Consultation with financial planner • Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available • Group Discount programs - mobile, technology services, etc., to help you save money