Digital Marketing Specialist

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🔥 22 hours ago

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EBQ

201 - 500 employees

🤝 B2B

B2B • Marketing • Sales

EBQ is a company that provides outsourced services across various business functions such as sales, marketing, customer experience, CRM setup and maintenance, and data management. They offer solutions such as appointment setting, customer onboarding, inbound and outbound support, sales team augmentation, and Salesforce architectural support. EBQ delivers tailored strategies in B2B contexts to help clients expand their sales pipeline, enhance brand presence, and improve customer retention through a combination of professional expertise and strategic insights. Thousands of businesses worldwide trust EBQ to meet their sales and marketing goals through their efficient service model.

📋 Description

• Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms • Gather, report, and analyze marketing performance data • Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution • Implement A/B testing (landing pages, emails, and CTA’s) • Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution • Coordinate with assigned clients to implement HTML/CSS website edits • Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads • Consistently achieve or exceed the monthly target(s) established by the supervisor • Retain training and direction from management • Adhere to company policies and values • Work effectively in a collaborative work environment and professionally represent EBQ to clients • Performs other duties as assigned

🎯 Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills • Knowledge of Google Analytics and PPC Campaigns • Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms • Comfortable with marketing technology and a fast learner of new platforms. • Working knowledge of the following toolsets: WordPress page builder WPBakery or Elementor HTML/CSS • Process-oriented • Proficiency in the following areas is desirable but not required CRM systems such as Salesforce.com or HubSpot

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