Senior Manager, Growth Marketing

🕒 April 16

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EdSights

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

🔥 Funding within the last year

💰 $80M Private Equity Round - EdSights on 2025-09

Education • SaaS • Artificial Intelligence

<EdSights> EdSights is a student-success platform that amplifies the student voice to improve engagement, retention, and persistence at higher-education institutions. The company provides an AI-powered SMS engagement system, an AI chatbot for 24/7 student support, and real-time analytics including a Student Voice Score (SVS) benchmark to surface intervention opportunities and institutional insights. EdSights partners with universities to deliver conversational data, automated interventions, and integrations that reduce advisor workload while increasing student satisfaction and retention.

📋 Description

• Build and scale a multi-channel demand engine • Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline • Analyze campaign performance data to double down on what's working and quickly deprioritize what's not • Turn marketing activity into Sales-ready pipeline • Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately • Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion • Own the marketing infrastructure that powers growth • Oversee and optimize website performance, including conversion rates and qualified inbound traffic • Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution • Drive the overall channel strategy • Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities • Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing • Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

🎯 Requirements

• 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company • Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything • Proven track record of building and scaling campaigns that directly source pipeline and revenue • Deep experience collaborating with Sales to fuel growth as a coordinated GTM team • Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly • Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing) • You actively use AI tools to move faster and produce better work • Ability to work independently and thrive in a fast-paced, remote environment

🏖️ Benefits

• Remote-friendly work • Unlimited PTO • Paid parental leave • Competitive compensation • New Apple hardware • 401k matching • Strong health and wellness benefits