Retention Marketing Strategist

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eHouse Studio

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

☁️ SaaS

eCommerce • B2B • SaaS

eHouse Studio is a company that specializes in digital commerce transformation. They offer a range of services from building and optimizing commerce experiences to marketing and enterprise integrations. eHouse Studio focuses on utilizing technologies like Shopify Plus to enhance direct-to-consumer and B2B shopping experiences, aiming to increase engagement and boost conversions. They provide tailored strategies, design, and technology solutions to create impactful online shopping experiences. Their services include site redesign, ongoing optimizations, and strategic marketing to help clients achieve sustainable growth in the eCommerce sector.

📋 Description

• Develop and own retention marketing strategies across email and SMS for assigned clients. • Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting. • Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks • Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty). • Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines. • Ensure all programs follow deliverability, compliance, and best-practice standards. • Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth. • Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement • Use data and insights to make proactive recommendations and confidently challenge underperforming strategies • Support account managers in client meetings by presenting strategy, results, and recommendations • Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions. • Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives • Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences. • Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.

🎯 Requirements

• 2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred) • Proven experience building and optimizing email and SMS campaigns and automated flows • Strong understanding of segmentation, personalization, and lifecycle marketing strategies • Experience analyzing performance metrics and using data to inform strategy and optimization • Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment • Excellent written and verbal communication skills, including client-facing presentations • High attention to detail and strong project management skills • Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar • Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce) • Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)

🏖️ Benefits

• Flexible work arrangements