Marketing Executive, Membership Growth

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Africa Bright

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🤝 B2B

⚕️ Healthcare Insurance

B2B • Healthcare Insurance • Marketing

Africa Bright is a digital marketing agency with over 16 years of experience, dedicated to helping medical professionals enhance their online presence. The company focuses on providing a wide range of services including website design and management, local SEO, social media marketing, mobile marketing, and online reputation management. With a large team of specialists, Africa Bright aims to guide doctors in expanding their patient reach and growing their practices through innovative digital solutions.

📋 Description

• Plan, execute, and manage multi-channel marketing campaigns (email, social, content, paid, SEO, and referrals) to grow a paying membership base. • Build and optimize landing pages, sign-up funnels, and calls-to-action that convert visitors into members. • Design onboarding and lifecycle email journeys that activate and retain members and reduce churn. • Plan, execute, and manage marketing events (webinars, panels, and virtual sessions) from concept to post-event follow-up. • Oversee members-only podcast promotion, including guest outreach, scheduling, promotions, and audience growth. • Create and manage promotional materials such as banners, social media graphics, email templates, and landing pages using tools like Canva, ConvertKit, and Stripo. • Manage end-to-end marketing campaigns, ensuring content quality, brand consistency, and timely delivery. • Repurpose content (resource kits, podcast episodes, and events) into engaging posts, clips, newsletters, and blogs. • Identify and build strategic partnerships and referral collaborations to expand reach and audience engagement. • Track performance metrics (conversion, churn, lifetime value, and engagement) and provide actionable insights. • Communicate proactively with the founder and internal teams to ensure smooth execution and progress tracking. • Research and implement innovative strategies to attract, convert, and retain members.

🎯 Requirements

• A creative, out-of-the-box thinker who brings original ideas, not just polished execution. • A builder who can start things from scratch and turn a blank page into a working campaign. • A genuine passion to grow, personally and alongside the product. • Bachelor's degree in Marketing, Communications, or a related field. • 3-5+ years of proven digital marketing experience, ideally managing campaigns independently. • Strong expertise in email marketing, funnels and landing pages, content, and lead generation. • Hands-on experience in email marketing and paid ads (Google, Meta, or LinkedIn). • Experience growing a membership or subscription base is a strong plus. • Excellent written and spoken English with strong communication and presentation skills. • Proficiency in digital tools including Canva, ConvertKit, Stripo, Google Workspace, and Zoom. • Able to use AI effectively through prompt engineering (ChatGPT, Claude, Gemini, or similar). • Ability to work independently, manage multiple projects, and deliver results under deadlines. • Creative thinker with strong analytical skills and attention to detail. • Comfortable owning marketing end to end and running the day-to-day independently, working directly with a founder.

🏖️ Benefits

• Flexible - Flexible hours so you can complete the daily 8 hours (Conditions Apply) • WFH - Work from the comfort of your own home. • EPF/ETF - Each employee would be enrolled in the EPF/ ETF as per the Sri Lankan labor law. • Legitimate work at home company - Bizycorp adheres to the Sri Lankan shop and office act. • Remuneration - Starting from 90,000 LKR (Inclusive of Basic + Fixed allowances). • Paid Leave • Selected Professional Training & Certification programs • Annual Rewards - Based on performance and role. (Conditions Apply) plus many more… • Exposure to international clients and opportunities for growth and knowledge in the marketing field. • Part of a diverse team of 250+ employees from multiple cultures and backgrounds.