Sales Executive, Education

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🕒 May 8

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Logo of E.L.F. BEAUTY

E.L.F. BEAUTY

201 - 500 employees

Founded 2004

💄 Beauty

🛒 Retail

🛍️ eCommerce

💰 $225.2M Post-IPO Secondary on 2017-03

Beauty • Retail • eCommerce

E. L. F. BEAUTY is a beauty company dedicated to disrupting the norms of the industry by promoting positivity, inclusivity, and accessibility. The company offers a range of premium-quality makeup and skincare products at affordable prices, with a focus on clean beauty and empowerment. Their brands include e. l. f. Cosmetics, e. l. f. SKIN, and Well People, among others, aiming to create a bold and kind approach to beauty that connects communities and challenges the status quo.

📋 Description

• Deliver and exceed retail sales targets, continuously striving to improve brand ranking and market share. • Monitor weekly sales performance, analyze trends, and identify opportunities by door, district, and market; adjust strategies to maximize results. • Execute brand and retailer promotional calendars at market and door level, aligning to launches, key moments, and productivity goals. • Build and optimize team visit calendars prioritizing top doors and growth opportunities; partner in-store side-by-side with retailer teams to elevate the customer experience and drive sell-through. • Develop strong, trust-based relationships with retail leadership, selling staff, and brand partners to increase brand advocacy and visibility. • Conduct Brand Business Reviews with store and retailer leadership to align goals and build collaborative strategies to achieve them. • Ensure flawless brand presentation, visual merchandising standards, and fixture/shop maintenance; proactively surface and resolve inventory challenges. • Lead best-in-class education and sales training at store level to grow knowledge, confidence, and love for all e.l.f. Beauty brands. • Onboard and train new Brand Specialists on product knowledge, selling techniques, tools/systems (e.g., Bullhorn), and field standards. • Facilitate timely store trainings for newness, launches, and seasonal priorities; ensure consistent selling standards across all supported locations. • Provide ongoing, in-the-moment coaching on the sales floor to field and store teams and customers, elevating service and conversion. • Deliver clear, compelling brand storytelling that connects education to results and reinforces consistent execution. • Execute the in-store marketing and events calendar, including launches, promotions, and retail activations, ensuring operational excellence. • Plan and manage high-impact, sales-driven events that increase brand awareness, engagement, and retail performance; support events wherever needed. • Maintain brand standards and merchandising throughout events in partnership with retail teams; adjust staffing and tactics in real time based on performance. • Submit concise event recaps within 48 hours capturing results, wins, and opportunities to inform continuous improvement. • Role model a field-first mindset working Tuesday-Saturday & be in-store 4 days per week with 1 office day. • Lead, coach, and develop a field team (Account Coordinators and Brand Specialists) across a multi-city territory; set clear expectations and KPIs, provide ongoing feedback, and hold teams accountable for results. • Continuously recruit top talent, accelerate ramp through structured plans (e.g., 30/60/90), and foster a positive, high-performance culture that retains and grows talent. • Review weekly sales results with the team, diagnose gaps, and coach effective strategies to achieve goals. • Build and maintain strong partnerships with retailer leadership; communicate regularly on performance, initiatives, and opportunities to surpass objectives at each point of sale. • Maintain rigorous organization of training tools, gratis, TOAs, and GWPs to support execution and motivation. • Manage territory operations within company expense budgets, following established guidelines and procedures. • Provide regular reporting and insights on performance, market dynamics, competitive activity, and opportunities. • Travel 50%+ (including overnights) across the Southwest market; attend brand conferences and key events throughout the year. • Perform additional duties as needed based on skill set, market trends, and business needs to support revenue growth and operational excellence. • Meet with the RSM at least weekly to align schedules, priorities, and weekly/monthly objectives; share concise status updates and risks. • Communicate with all team members at least weekly to review goals vs. performance, clarify expectations, and address coaching needs. • Proactively alert the RSM, Account Directors, and retailer partners of out-of-stocks as they occur; track resolution and follow-up actions. • Provide a weekly summary of competitive activity, market insights, and opportunities to the RSM and relevant stakeholders. • Inform store teams well in advance of seasonal activities (e.g., direct mail, catalogs, launches, promotions) to ensure readiness, proper set-up, and strong execution.

🎯 Requirements

• 5+ years of combined education and sales experience in retail cosmetics/beauty, with strong knowledge of sales influence, product education, events, and store operations. • Demonstrated track record of meeting or exceeding sales targets and driving sell-through via strong retailer partnership. • Experience executing in-store events, trainings, and retail marketing initiatives with consistent brand standards. • Strong understanding of Ulta policies, procedures, and culture (or ability to quickly learn and apply). • Exceptional communication, presentation, and relationship-building skills; adept at cross-functional collaboration. • Highly organized with effective planning, prioritization, and time-management skills; able to manage multiple markets and shifting priorities.

🏖️ Benefits

• medical, dental, and vision insurance • retirement savings plan • gender neutral parental leave • unlimited paid time off • annual company-based performance bonus • equity • flexible time off • year-round half-day Fridays

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