Senior Manager, Integrated Marketing Communications, New Verticals

🕒 May 13

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E.L.F. BEAUTY

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💄 Beauty

🛒 Retail

🛍️ eCommerce

💰 $225.2M Post-IPO Secondary on 2017-03

Beauty • Retail • eCommerce

E. L. F. BEAUTY is a beauty company dedicated to disrupting the norms of the industry by promoting positivity, inclusivity, and accessibility. The company offers a range of premium-quality makeup and skincare products at affordable prices, with a focus on clean beauty and empowerment. Their brands include e. l. f. Cosmetics, e. l. f. SKIN, and Well People, among others, aiming to create a bold and kind approach to beauty that connects communities and challenges the status quo.

📋 Description

• Serve as the integrated marketing flywheel lead — connecting social, influencer, PR, community, commerce, and experiential • Help shape the voice, personality, and cultural identity of the brand through integrated marketing • Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms • Build and execute creator strategies across paid and organic, partnering closely with influencer agencies • Oversee creator partnerships, product seeding, campaign coordination, and performance tracking • Partner closely with PR teams to maximize earned media and concept high-impact events

🎯 Requirements

• 6–8 years of experience across integrated marketing, communications, social, and influencer marketing (bonus points for beauty, fashion, or CPG experience) • proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences that deepen engagement, foster loyalty, and turn audiences into active brand advocates • excellent communication, copywriting, and presentation skills • understanding of how earned media and social conversation work with paid media to amplify reach • ability to thrive in fast-moving environments where priorities shift quickly • collaborative and organized with ambitious goals

🏖️ Benefits

• medical, dental, and vision insurance • retirement savings plan • gender neutral parental leave • unlimited paid time off • annual company-based performance bonus of up to 200% of target • flexible time off • year-round half-day Fridays