Paid Media Specialist – CTV & Video

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Elite Insurance Partners

WebsiteLinkedInAll Job Openings

51 - 200 employees

Elite Insurance Partners (MedicareFAQ) is a licensed insurance agency based in Tampa, Florida and work nationwide. Our primary market is Medicare but we do work in most lines of insurance.

📋 Description

• Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns. • Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities. • Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes. • Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions. • Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated. • Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance. • Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI. • Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels. • Stay current on the evolving CTV, OTT, streaming, and video advertising landscape. • Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.

🎯 Requirements

• 3+ years of hands-on paid media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising. • Direct experience managing CTV or streaming video campaigns. • Experience working directly with CTV providers, publishers, or end platforms is strongly preferred. • Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization. • Proven ability to manage meaningful ad spend and make confident performance-based decisions. • Strong analytical skills with the ability to turn campaign data into clear recommendations. • Experience in direct-response marketing, lead generation, or performance marketing. • Comfortable working in a fast-moving environment where campaign performance directly impacts revenue. • Strong communication skills and the ability to explain performance insights to marketing leaders and executives.

🏖️ Benefits

• 401(k) with company match • Generous paid time off and paid holidays • Comprehensive medical, dental, vision, life, and disability insurance • Collaborative, high-performance culture with room for growth • Opportunity to help build and scale a major media channel for a growing national company