Lead Growth Marketing – Performance Lead, D2C E‑commerce

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elvent GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

👥 B2C

🛍️ eCommerce

🏭 Manufacturing

B2C • eCommerce • Manufacturing

elvent GmbH is a German startup based in the Black Forest that designs, produces and sells outdoor family products. Their core offerings are Bollerwagen (family pull wagons), balance bikes (Laufräder), scooters, baby hammocks (Federwiegen) and a range of accessories and spare parts, sold primarily through their direct-to-consumer online shop. The company emphasizes robust, foldable, family-oriented designs, offers a 3-year manufacturer warranty and 30-day returns, and highlights fast shipping and high customer ratings.

📋 Description

• You are responsible for acquisition and retention at Flowers & Me and elvent, building a profitable, scalable growth system across the entire funnel — with a clear focus on repeat purchase, LTV and brand growth. • You strategically oversee our in-house Meta team and our Google agency: briefing, challenging and ensuring profitability and growth — without getting bogged down in day-to-day execution. • You develop a viable growth strategy including channel prioritization, retention levers, testing logic and an EU roadmap. • You establish consistent brand management across all touchpoints (ads, newsletter, WhatsApp, content) and build a community that stays with us long-term. • You build and iterate Klaviyo flows, WhatsApp/ChatArmin channels and newsletters yourself — welcome, post-purchase, winback, replenishment, cross-sell and reactivation flows with measurable impact on LTV and repeat purchase rates. • You establish automated reporting and decision workflows for faster, cleaner performance decisions across acquisition and retention. • You use AI for content production, localization, translation and lifecycle/creative workflows — with attention to quality, brand fit and scalability across markets. • You manage the existing marketing team (Meta specialist, videographer, working student) in a disciplinary capacity, hire new staff and work directly with our founding team on company goals, budget logic and priorities. • Not every setup will be perfect. That's exactly why we are looking for you — someone who brings clarity, builds systems and makes pragmatic decisions.

🎯 Requirements

• You have played a key role in building or scaling a D2C/subscription brand, ideally with revenues of €5–30M, and can cite concrete examples of growth, retention and profitability. • You are strong strategically but remain hands-on. • You build roadmaps and still dive deep into Klaviyo, WhatsApp/ChatArmin, newsletters, reporting or briefing. • You have managed or closely overseen significant Meta budgets, can discuss and challenge creative testing, account and scaling logic with specialists at eye level — without needing to sit in the Ads Manager daily. • You bring a solid understanding of Search, Shopping, feed quality, Performance Max (PMax) and search intent, and can manage an agency against clear profitability KPIs. • You understand the psychology of brand building, how communities form and how customers stay long-term — and translate this into consistent tone, storytelling and touchpoints. • You have built Klaviyo flows, WhatsApp/ChatArmin setups and newsletters yourself and know how welcome, post-purchase, winback, replenishment and cross-sell flows concretely move LTV and repeat purchase rates. • You are comfortable with GA4, GTM and CAPI. • You think like an entrepreneur, prioritize by impact, speak plainly and are happy to take disciplinary leadership of an existing small team of specialists. • You have very good German and English and can manage campaigns, markets and localization effectively.

🏖️ Benefits

• Hybrid working model with home office and remote options by arrangement • Flexible working hours • Additional vacation days • Employee discounts on Flowers & Me boxes (and who doesn't love creating their own?) • Gym membership • Free drinks and snacks • Free parking • Pets allowed