Senior Performance Marketing Manager

🕒 June 24

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Adbaker GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📣 Marketing

📱 Media

🛍️ eCommerce

Marketing • Media • eCommerce

Adbaker GmbH is a German paid-social performance agency that specializes in data-driven social advertising and creative production. The company offers end-to-end services—ad creative strategy and testing, in-house production of static and video ads, creator content, platform-specific media buying (Meta, TikTok, Pinterest, Snapchat) and consolidated data & analytics—to drive scalable, KPI-focused growth for e-commerce and direct-to-consumer brands. Adbaker emphasizes measurable “brandformance” results, cross-channel campaign optimization, and technical execution, having managed hundreds of millions in ad spend for clients like Porsche and Ferrero.

📋 Description

• Manage Paid Social accounts for multiple brands • Manage 6- to 7-figure advertising budgets • Focus on performance across the entire funnel • Develop data-driven strategies to scale revenue, ROAS and other KPIs • Design, manage and optimize campaigns on Meta and TikTok • Analyze campaign, funnel and online shop data • Create reports using tools such as DatAds • Work closely with clients and advise them on performance and e-commerce topics • Develop hypothesis-driven briefings with the Creative team • Continuously test and scale approaches and evolve existing strategies

🎯 Requirements

• Proven experience in performance marketing (Meta & TikTok) • Experience managing 6- to 7-figure Paid Social budgets • Planning, managing and scaling campaigns on Facebook, Instagram and ideally TikTok • Highly data-driven: tracking, attribution, KPI analysis and reporting • Familiar with common analytics tools and attribution models • Understanding of the impact of creatives in a performance context • Ability to combine technical knowledge with analytical thinking

🏖️ Benefits

• 30 days of vacation • Mobility and sports: KVB JobTicket, Urban Sports Club membership, bikes, gym membership • Feel-good perks: warm lunch, healthy snack bar, free drinks & ADBAKER coffee, gaming corner