Global SEO Lead

18 hours ago

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Employment Hero

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SaaS • HR Tech • Recruitment

Employment Hero is an all-in-one HR, payroll, and recruitment platform designed to streamline workforce management for businesses across various markets including Australia, New Zealand, the United Kingdom, Singapore, and Malaysia. The platform offers a suite of AI-powered tools to simplify hiring, onboarding, employee engagement, payroll management, and compliance, helping businesses increase efficiency and reduce manual errors. Employment Hero also features 'Swag', an employment superapp that combines work, career opportunities, flexible pay, and benefits management for employees. Recognized as an innovative solution for both SMEs and large corporations, Employment Hero integrates with various platforms and provides real-time support to optimize human resource processes.

501 - 1000 employees

Founded 2014

☁️ SaaS

👥 HR Tech

🎯 Recruiter

💰 Series F on 2022-02

📋 Description

• Own global SEO/GEO performance by developing and executing the strategy to significantly scale organic growth, with the primary KPI of increasing employer and jobseeker organic acquisition across key markets: Australia, NZ, UK and Canada. • You will be the global owner of SEO/GEO and the key advisor to Growth Marketing and Product on all organic growth initiatives. • Set a clear growth vision/roadmap with KPIS and requirements that are customer/persona-focused. • Lead and mentor a team of 2–3 SEO specialists who execute day-to-day delivery, while you focus on strategy, leadership, and high-impact initiatives, rolling up your sleeves to jump into the CMS and troubleshoot or unblock complex SEO issues when needed. • To educate and evangelise SEO/GEO effectively across our business and within cross-functional teams including product, engineering, PR and content. • Conduct regular audits of our websites in order to diagnose SEO issues, and work with the SEO and product/engineering teams to fix these. • Create new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans. • Collaborate with the website, design and conversion teams in the creation of new content hubs and landing pages that are both SEO and CRO optimised to ensure best UX/UI/conversion principles are followed. • Develop backlink/AI citation acquisition strategies and manage team members for its delivery, from outreach including prospecting and building relationships with journalists and content editors to build new links. • Work with our PR and content marketing teams to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind. • Drive the SEO/GEO reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Profound, Ahrefs and SEMRush and other analytics tools for traffic fluctuations and insights. Report on SEO results verbally and regularly to the business. • Keep an eye on new and upcoming SEO/AI search/GEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

🎯 Requirements

• Direct experience as an Senior SEO Manager/Lead for the last 4-6 years, including leading a team of SEOs. • Proven experience owning SEO as a key acquisition and revenue channel for driving qualified leads/pipeline (besides rankings and traffic) for enterprise/B2B websites at scale, across complex architectures and multi-stakeholder environments. • Has a keen interest or early experience in LLM search / GEO, and is eager to lead our GEO/AI Search strategy. • Expertise in setting a clear vision, defining KPIs, and driving organic traffic and leads. • Demonstrable expertise in developing and handling complex enterprise SEO strategies from developing content cluster hubs across various regions, site architecture, crawl optimisation and programmatic SEO; and working with cross-functional teams for the delivery of these. • A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions. • An analytical and critical thinker, with great attention to detail. • Extremely good at time management, must be very organised and used to working under pressure with project management tools, ideally in a remote environment. • Able to document SOP processes and train your team to execute on all SEO aspects: on-page, technical and off-page. • Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation and AI. • A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution. Comfortable and confident explaining your ideas, taking briefs, and driving brainstorming sessions. • Used to (or embrace) working in a fast-paced environment. We like to be efficient and move fast with projects. • Able to work independently and to agreed deadlines with minimal supervision. • Feeling confident deep-diving into the data and taking a data-driven approach to decisions. Must love spreadsheets and formulas. • Data literate and comfortable with Excel, Google Sheets, pivot tables, VLOOK UP etc. • Knowledge of Wordpress, Headless CMS, AI tools e.g. ChatGPT, Gemini; Hotjar, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush. Project management tools: Asana, Confluence, Jira etc. • Fast-paced agency or B2B SaaS/B2C marketplace experience is highly preferred. Knowledge of product-led SEO is a big plus! • Interest in UX/UI design principles is a plus. • Bonus if you have knowledge of HTML, CSS and JS.

🏖️ Benefits

• You will work remotely, with the flexibility to own your time and impact • You will access cutting-edge tools to amplify your work, knowledge and outputs • You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life • You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies • You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities