Media Activation Manager – Brand, Programmatic

2 days ago

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Employment Hero

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SaaS • HR Tech • Recruitment

Employment Hero is an all-in-one HR, payroll, and recruitment platform designed to streamline workforce management for businesses across various markets including Australia, New Zealand, the United Kingdom, Singapore, and Malaysia. The platform offers a suite of AI-powered tools to simplify hiring, onboarding, employee engagement, payroll management, and compliance, helping businesses increase efficiency and reduce manual errors. Employment Hero also features 'Swag', an employment superapp that combines work, career opportunities, flexible pay, and benefits management for employees. Recognized as an innovative solution for both SMEs and large corporations, Employment Hero integrates with various platforms and provides real-time support to optimize human resource processes.

501 - 1000 employees

Founded 2014

☁️ SaaS

👥 HR Tech

🎯 Recruiter

💰 Series F on 2022-02

📋 Description

• Develop Employment Hero’s annual AU/NZ brand media strategy, covering ATL, offline, digital, programmatic, and cross-channel media. • Translate brand goals into quarterly media plans with clear KPIs tied to awareness, brand health, consideration, and revenue uplift. • Build full-funnel frameworks that align brand media impact with performance media outcomes. • Lead planning, buying and optimisation for TV, BVOD, Radio, Audio/Podcasts, Print, OOH, Transit, Cinema, Sponsorships, Programmatic channels. • Evaluate and adopt innovative programmatic buying methods to bring efficiency and targeting sophistication to traditionally offline channels. • Maintain strong relationships with media owners, publishers, networks, and DSP partners. • Day-to-day communication with top publisher accounts to ensure smooth campaign execution and resolve issues promptly. • Collaborating with publishers to develop and test new creative formats and landing pages. • Continuously monitor the AUNZ media landscape to spot upcoming cultural, seasonal, competitive, and trending opportunities. • Recommend and activate relevant media moments including major sporting, cultural, and seasonal events. • Identify partnership and sponsorship opportunities aligned with big promotions or key internal campaigns. • Align brand media decisions with paid social, search, native, and biddable channels. • Use unified measurement frameworks to connect brand spend to downstream outcomes. • Partner closely with the Performance Media and Analytics teams to evaluate incrementality and optimise full-funnel sequencing. • Own brand media measurement: awareness lift, reach effectiveness, media quality, and ROI. • Implement advanced tracking, MMM (media mix modelling), brand lift studies, and DSP reporting as needed. • Present insights and recommendations to senior leadership with clear storytelling around media impact and forward actions. • Partner closely with the ANZ Brand Lead and internal creative agency to synchronise media strategy with messaging frameworks and creative assets, ensuring full alignment from planning through execution. • Work with Creative, Content, PR, Sales, and Product Marketing teams to ensure brand messaging, campaign storytelling, and media placements are fully synced across channels. • Collaborate with Sales and Events to connect sponsorships, partnerships, and major moments with commercial and brand objectives. • Manage agency relationships when applicable.

🎯 Requirements

• 5+ years in media planning & buying across Australia and/or New Zealand, agency or in-house. • Strong knowledge of the AUNZ media ecosystem, deep experience across ATL (media owners, networks, publishers, formats, pricing models, buying methodologies, seasonality and audience behaviours) channels and programmatic media. • Proven track record building brand media frameworks and driving measurable brand growth. • Experience with AUNZ programmatic channels (pDOOH, CTV, digital audio, programmatic video) is a strong plus. • Proven ability to evaluate AUNZ-specific sponsorships, cultural events and media moments that drive brand relevance. • Integrated media thinker with strong understanding of full-funnel marketing. • Commercial and analytical mindset, comfortable connecting brand activity to business outcomes. • Skilled at managing complex stakeholders, creative teams, and media partners. • Adept at spotting cultural moments, evaluating sponsorships, and planning seasonal media. • Innovative, curious, and proactive, constantly scanning the market for new media opportunities. • Highly tactical and execution-focused, but also capable of stepping back to land strong strategic frameworks. • Comfortable navigating ambiguity and building processes in a fast-paced, high-growth environment.

🏖️ Benefits

• You will work remotely, with the flexibility to own your time and impact • You will access cutting-edge tools to amplify your work, knowledge and outputs • You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life • You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies • You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities