Creative Marketing Manager

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🕒 February 19

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EMS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1964

🏥 Healthcare

🏭 Manufacturing

💊 Pharmaceuticals

Healthcare • Manufacturing • Pharmaceuticals

EMS is the largest pharmaceutical laboratory in Brazil, recognized for its commitment to providing effective and affordable health solutions. With over 55 years in the industry, EMS operates in more than 40 countries and offers a diverse portfolio of products, including innovative treatments for chronic conditions such as obesity and diabetes. The company also emphasizes social responsibility and quality, investing in research and development to ensure high standards in the medications it produces.

📋 Description

• Develop and maintain overarching creative direction, messaging frameworks, value propositions, campaign themes, and visual direction • Develop campaign concepts aligned with company goals and create messaging angles for lead generation and brand authority • Produce static and video ad creative for Google Display, YouTube, Facebook, Instagram, and TikTok • Write high-converting ad copy and create visual mockups and structured testing variations • Develop creative testing roadmaps and manage creative refresh cycles to prevent fatigue • Develop and manage a structured organic social media content calendar • Create educational, promotional, and brand-building content • Monitor engagement performance and optimize content direction based on data insights • Create flyers, promotional materials, digital brochures, presentation decks, email graphics, social templates, and brand style guides • Review landing page copy and visual layout for alignment with ads • Collaborate with the CTO and funnel team to ensure continuity of messaging • Identify disconnects between ad promises and landing page delivery and recommend conversion improvements • Review campaign performance reports and identify winning messaging angles • Improve underperforming creatives and track CTR, conversion rate, engagement rate, and other relevant metrics • Develop monthly creative iteration plans • Work directly with Google Ads Manager, Meta Ads Manager, TikTok Ads Specialist, CTO/Funnel & Tech Team, and Chief Marketing & Sales Officer

🎯 Requirements

• 3–6 years of experience in digital marketing, creative strategy, or content marketing • Demonstrated experience creating performance-focused ad creative • Proficiency in Canva, Adobe Creative Suite, or equivalent tools • Basic video editing capability using CapCut, Premiere, or similar • Understanding of paid advertising fundamentals • Strong copywriting ability • Ability to interpret performance data and adjust creative direction • Strong English communication skills • Ability to work aligned with U.S. Eastern Time, Monday–Friday, 8:00 AM–5:00 PM Eastern Time • Preferred: experience supporting Google Ads, Meta Ads, or TikTok campaigns • Preferred: experience creating UGC-style ad concepts • Preferred: experience working with U.S.-based clients • Preferred: experience developing brand guidelines

🏖️ Benefits

• Fully remote India-based contractor engagement • Stable INR compensation structure • Direct involvement in building an in-house marketing division • Exposure to U.S.-based performance marketing • Clear growth pathway within a developing digital organization • Potential career progression to Senior Creative Strategist, Paid Social Creative Director, or Brand & Performance Marketing Director