Senior Vice President, Marketing

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🔥 8 minutes ago

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ENGAGE LEARNING INC

WebsiteLinkedInAll Job Openings

1 - 10 employees

📚 Education

Education

ENGAGE LEARNING INC. is a company currently undergoing website upgrades. They offer a contact service via phone and email for immediate assistance while their new website is under construction. Their focus and industry specifics are not detailed in the given information.

📋 Description

• Develop and execute a comprehensive marketing strategy aligned with company growth goals and revenue targets. • Own the end-to-end go-to-market strategy across all products and services, including segmentation, positioning, pricing support, and channel strategy. • Define and refine e2L’s overall brand narrative and product positioning within the K-12 education market. • Partner with executive leadership to identify growth opportunities, new markets, and expansion strategies. • Translate company strategy into actionable marketing plans with clear KPIs tied to pipeline and revenue. • Own product marketing strategy and execution across the entire organization. • Develop clear, differentiated messaging and positioning for products, tailored to multiple stakeholders (district leaders, educators, partners). • Lead product launches and releases, ensuring alignment across marketing, sales, and delivery teams. • Establish and manage the full customer journey—from awareness through adoption and retention. • Gather and synthesize customer insights, market trends, and competitive intelligence to inform product and marketing strategy. • Partner closely with Product leadership to ensure market needs are reflected in product development and innovation. • Serve as a strategic partner to Sales leadership, aligning marketing efforts to pipeline generation, deal progression, and revenue outcomes. • Build and execute demand generation strategies that drive qualified leads and measurable pipeline growth. • Lead sales enablement efforts, including development of playbooks, messaging frameworks, and sales collateral. • Ensure alignment between marketing campaigns and sales priorities, improving conversion rates and sales effectiveness. • Support forecasting and pipeline visibility through strong collaboration with sales and operations teams. • Oversee demand generation campaigns, digital marketing, content strategy, events, and partnerships. • Drive brand awareness and thought leadership within the K-12 education sector. • Ensure consistent messaging and brand experience across all channels and customer touchpoints. • Monitor and optimize campaign performance using data-driven insights. • Establish clear marketing KPIs tied to pipeline, conversion, and revenue impact. • Analyze campaign performance, customer engagement, and market trends to continuously improve strategy. • Build reporting mechanisms that connect marketing activities to business outcomes. • Lead, coach, and develop a high-performing marketing team. • Foster a culture of accountability, innovation, and continuous improvement. • Set clear goals and performance expectations aligned with company objectives. • Build organizational capability in product marketing, demand generation, and go-to-market execution.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) • 7+ years of progressive marketing leadership experience • Proven experience in product marketing, go-to-market strategy, and sales enablement • Demonstrated success driving pipeline growth and revenue impact through marketing • Experience partnering closely with sales teams in a revenue-driven organization • Strong understanding of customer segmentation, positioning, and messaging strategy • Experience in K-12 education and/or EdTech strongly preferred • Strong analytical skills with the ability to translate data into strategic insights • Excellent communication and leadership skills.

🏖️ Benefits

• 401K • Health Insurance plan benefits offered