Demand Generation Manager

🔥 5 minutes ago

🥔 Idaho, Iowa, +2 more states – Remote

🥔 Idaho – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🗿 South Dakota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Ensora Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

Ensora Health is a healthcare software company that builds EHR and practice management (PMS) solutions—most notably TheraNest for mental and behavioral health and Fusion for physical/occupational/speech rehab therapy. Their cloud-based platform includes add-ons for revenue cycle management, payments, telehealth, eRx, clearinghouse services, and AI-powered documentation tools (AI Session Assistant) to reduce clinician administrative burden. Ensora serves solo and group therapy practices and rehab clinics, focusing on simplifying scheduling, billing, documentation, and workflows to improve efficiency and patient care.

📋 Description

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance. • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events—partnering closely with the paid media team on execution while owning overall demand strategy. • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization. • Develop sophisticated audience segmentation by practice size, specialty, geography, and real-time buying signals. • Design, operate, and continuously optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff. • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across every stage of the funnel. • Partner with Product Marketing to translate positioning into high-performing campaign messaging that resonates with therapists and practice owners. • Collaborate with Sales and RevOps to ensure clean attribution, accurate routing, and reporting that clearly ties programs to revenue outcomes. • Manage the demand generation budget with a performance-first mindset—allocating spend based on data, not habit. • Continuously evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact.

🎯 Requirements

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition. • Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads. • Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions. • Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts. • Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization. • Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps. • Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities