Director of Paid Search

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Entrepreneur Cooperative

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤝 B2B

📚 Education

B2B • Education • Entrepreneurship

Entrepreneur Cooperative is a community organization designed for founders and entrepreneurs looking to navigate business growth and exit strategies. By offering mentorship pairing seasoned entrepreneurs with newcomers, alongside customized educational initiatives, ECo fosters a supportive environment for members at various stages of their entrepreneurial journey. The cooperative model empowers members to shape the organization's direction, focused on mutual success through shared experiences and resources.

📋 Description

• Own the day-to-day management of Google Ads accounts across Search, Performance Max, Shopping, Demand Gen, and YouTube where applicable. • Design, build, and continuously refine Google Ads account structures. • Manage keyword strategy, search query analysis, and negative keyword discipline. • Build and optimize Performance Max campaigns, including asset group structure, audience signals, and exclusion strategies. • Monitor Shopping feeds and provide clear optimization recommendations. • Manage bidding strategies, budget pacing, and campaign efficiency. • Draft ad copy and asset variations, with final approval from leadership on net-new positioning. • Monitor GA4 conversions and investigate tracking discrepancies. • Identify performance opportunities through data analysis and ongoing campaign review. • Coordinate with the Paid Social team to share cross-channel learnings and improve overall performance. • Analyze campaign performance and identify opportunities to improve ROAS, CPA, conversion volume, and account efficiency. • Refine campaign structures based on business goals, product performance, customer intent, and historical data. • Maintain strong discipline around search query review, keyword expansion, and negative keyword management. • Improve Performance Max performance through asset testing, feed insights, audience signals, and campaign segmentation. • Monitor conversion tracking accuracy and troubleshoot discrepancies between Google Ads, GA4, and other reporting platforms. • Stay current on Google Ads platform updates, Performance Max best practices, Shopping optimization, and modern DTC paid search strategies. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on paid search topics, including performance questions, campaign changes, feed recommendations, and account updates. • Join weekly client calls and lead the paid search portion of the agenda. • Contribute to bi-weekly reporting decks and present the paid search performance section on calls. • Communicate insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.

🎯 Requirements

• 5+ years of hands-on experience managing Google Ads campaigns. • 2+ years managing advertising accounts with monthly spend exceeding $100,000 USD. • Demonstrated success scaling direct-to-consumer (DTC) e-commerce brands. • Experience working with apparel or fashion brands is strongly preferred. • Advanced expertise in Google Ads, including Search, Performance Max, Shopping, Demand Gen, and YouTube. • Recent Performance Max fluency, including post-2024 best practices. • Strong Shopping feed optimization experience. • Advanced GA4 fluency, including custom conversions, audiences, exploration reports, and conversion monitoring. • Strong understanding of attribution, tracking discrepancies, modeled conversions, and modern paid search measurement. • Fluent spoken and written English, with the confidence to communicate directly with Australian and U.S. executives in meetings, Slack, and written reports. • The ability to work full-time during Australian business hours (AEST). • A truly director-level mindset, capable of taking ownership of the paid search channel and operating independently. • Strong client-facing communication skills with experience leading meetings, presenting results, and building trusted client relationships. • The ability to independently manage priorities, solve problems, and make informed execution decisions while escalating strategic or commercial discussions appropriately. • Experience working directly with Western clients, including Australia, United States, United Kingdom, or Canada, rather than exclusively supporting offshore delivery teams. • Exceptional analytical thinking, attention to detail, and a continuous optimization mindset.

🏖️ Benefits

• Fully remote work. • Long-term opportunity. • Work with international clients and premium e-commerce brands. • High-impact role with significant ownership and growth potential.