Director of Paid Social

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Entrepreneur Cooperative

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤝 B2B

📚 Education

B2B • Education • Entrepreneurship

Entrepreneur Cooperative is a community organization designed for founders and entrepreneurs looking to navigate business growth and exit strategies. By offering mentorship pairing seasoned entrepreneurs with newcomers, alongside customized educational initiatives, ECo fosters a supportive environment for members at various stages of their entrepreneurial journey. The cooperative model empowers members to shape the organization's direction, focused on mutual success through shared experiences and resources.

📋 Description

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. • Build, launch, manage, and optimize paid social campaigns. • Monitor budget pacing, bidding strategies, and campaign performance. • Manage learning-phase optimization and make data-driven adjustments. • Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. • Manage Advantage+ Shopping Campaigns, Catalog Sales campaigns, and Dynamic Product Ads (DPA). • Support catalog and DPA setup, segmentation, and ongoing optimization. • Perform Pixel and Conversion API (CAPI) event quality assurance. • Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. • Conduct ongoing competitive monitoring through Meta Ad Library. • Manage TikTok Ads campaigns if added to scope. • Develop creative testing hypotheses. • Generate detailed creative briefs based on performance data and customer insights. • Maintain a structured creative testing cadence. • Track test results and document wins, losses, and learnings. • Iterate on winning creative concepts and identify opportunities to scale. • Partner with creative and client teams to improve ad performance. • Stay current on Meta platform updates, DTC paid social best practices, and evolving measurement standards. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. • Join weekly client calls and lead the Meta portion of the agenda. • Contribute to bi-weekly reporting decks and present the Meta performance section on calls. • Communicate performance insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.

🎯 Requirements

• 5+ years of hands-on experience managing Meta Ads campaigns. • 2+ years managing advertising accounts with monthly spend exceeding $200,000 USD. • Demonstrated success scaling direct-to-consumer (DTC) e-commerce brands. • Experience working with apparel or fashion brands is strongly preferred. • Advanced expertise in Meta Ads Manager, Advantage+ Shopping Campaigns, Catalog Sales, Dynamic Product Ads (DPA), Pixel implementation, and Conversion API (CAPI). • Strong understanding of iOS 14+ attribution, modeled conversions, and modern Meta measurement. • Fluent spoken and written English, with the confidence to communicate directly with Australian and U.S. executives in meetings, Slack, and written reports. • The ability to work full-time during Australian business hours (AEST). • A truly director-level mindset, capable of taking ownership of the Meta channel and operating independently. • Strong client-facing communication skills with experience leading meetings, presenting results, and building trusted client relationships. • The ability to independently manage priorities, solve problems, and make informed execution decisions while escalating strategic or commercial discussions appropriately. • Experience working directly with Western clients, including Australia, United States, United Kingdom, or Canada, rather than exclusively supporting offshore delivery teams. • Exceptional analytical thinking, attention to detail, and a continuous optimization mindset.

🏖️ Benefits

• Fully remote work. • Long-term opportunity. • Work with international clients and premium e-commerce brands. • High-impact role with significant ownership and growth potential.