Influencer Marketing Manager

đŸ”„ 3 hours ago

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Logo of Entrepreneur Cooperative

Entrepreneur Cooperative

11 - 50 employees

Founded 2023

đŸ€ B2B

📚 Education

B2B ‱ Education ‱ Entrepreneurship

Entrepreneur Cooperative is a community organization designed for founders and entrepreneurs looking to navigate business growth and exit strategies. By offering mentorship pairing seasoned entrepreneurs with newcomers, alongside customized educational initiatives, ECo fosters a supportive environment for members at various stages of their entrepreneurial journey. The cooperative model empowers members to shape the organization's direction, focused on mutual success through shared experiences and resources.

📋 Description

‱ Develop and execute comprehensive influencer marketing strategies aligned with brand and business objectives. ‱ Define campaign goals, creator strategies, deliverables, timelines, and KPIs. ‱ Identify opportunities to increase brand awareness, engagement, and campaign performance. ‱ Continuously optimize influencer programs using campaign insights and industry trends. ‱ Identify, recruit, onboard, and manage relationships with influencers, creators, and brand ambassadors. ‱ Build long-term partnerships with creators across Instagram, TikTok, YouTube, blogs, and emerging platforms. ‱ Maintain strong relationships with agencies, talent representatives, and creator networks. ‱ Serve as the primary point of contact for influencer partnerships. ‱ Manage influencer campaigns from strategy through execution and reporting. ‱ Coordinate campaign briefings, content creation, approvals, publishing schedules, and deliverables. ‱ Ensure campaigns are delivered on time, within budget, and according to client expectations. ‱ Monitor campaign progress and proactively resolve issues throughout execution. ‱ Negotiate influencer contracts, compensation, deliverables, and usage rights. ‱ Manage campaign budgets and ensure cost-effective execution. ‱ Monitor campaign spending and maximize return on investment. ‱ Track campaign performance using engagement, reach, conversions, ROI, and other KPIs. ‱ Analyze campaign data and generate actionable insights. ‱ Prepare client reports, presentations, and strategic recommendations. ‱ Continuously improve campaign performance through data-driven decision-making. ‱ Collaborate with social media, PR, creative, product, and marketing teams. ‱ Integrate influencer marketing initiatives into broader marketing campaigns. ‱ Support campaign planning, product launches, and brand initiatives. ‱ Stay current on influencer marketing trends, platform updates, and emerging creators. ‱ Ensure influencer content complies with brand guidelines, FTC regulations, and legal requirements. ‱ Research new tools, technologies, and best practices within the influencer marketing industry.

🎯 Requirements

‱ Bachelor's degree in Marketing, Communications, Business Administration, or a related field ‱ 3+ years of experience in influencer marketing, digital marketing, social media management, or creator partnerships ‱ Proven experience planning and executing successful influencer marketing campaigns ‱ Strong negotiation and relationship management skills ‱ Excellent written and verbal communication skills in English ‱ Experience using influencer marketing platforms such as CreatorIQ, Traackr, AspireIQ , or similar tools ‱ Experience with Google Analytics and campaign reporting ‱ Deep understanding of social media platforms, creator ecosystems, and digital content trends ‱ Strong analytical mindset with the ability to translate campaign data into actionable insights ‱ Excellent organizational and project management skills ‱ Ability to manage multiple campaigns simultaneously ‱ Knowledge of FTC guidelines and influencer marketing compliance.

đŸ–ïž Benefits

‱ Flexible schedule with availability to collaborate across international time zones ‱ Fully remote work environment with long-term career growth opportunities

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