The Up Next Company
Crypto • Cybersecurity • B2C
The Up Next Company is focused on developing Ephemera, a decentralized and private messaging technology that enables secure communication and enhances the XMTP ecosystem. Their key product, Converse, is an encrypted messenger that facilitates crypto-native interactions, emphasizing data ownership and interoperability. The company's mission is to create foundational technology for a secure layer of the internet, grounded in open-source principles that foster a trusted developer community.
GTM Leader
Job not on LinkedIn
November 13
The Up Next Company
Crypto • Cybersecurity • B2C
The Up Next Company is focused on developing Ephemera, a decentralized and private messaging technology that enables secure communication and enhances the XMTP ecosystem. Their key product, Converse, is an encrypted messenger that facilitates crypto-native interactions, emphasizing data ownership and interoperability. The company's mission is to create foundational technology for a secure layer of the internet, grounded in open-source principles that foster a trusted developer community.
📋 Description
• Define and own the company’s GTM strategy across protocol, app, and ecosystem. • Translate vision into actionable narratives, distribution channels, and measurable outcomes. • Partner with Product and Engineering to align launches with strategic growth priorities. • Identify and capture market opportunities across Web3 and beyond. • Design and execute strategies for acquisition, activation, and retention across multiple audiences—developers, partners, and end users. • Build scalable channels across community, partnerships, content, and growth programs. • Collaborate with Ecosystem and Developer Relations to expand XMTP adoption. • Experiment with distribution models that blend crypto-native and Web2 growth playbooks. • Build and lead GTM functions including Business Development, Design, and Partnerships. • Define success metrics, operating cadence, and performance frameworks. • Foster a culture of clarity, accountability, and experimentation. • Recruit and mentor a high-performing, mission-driven team. • Craft compelling narratives that communicate the value of secure, private, interoperable communication. • Oversee messaging, positioning, and brand strategy for XMTP and Convos. • Activate and grow communities of users, developers, and ecosystem partners. • Represent XMTP Labs externally with press, partners, and industry leaders. • Partner with Product, Engineering, and Ecosystem to align product strategy with GTM execution. • Establish tight feedback loops between market insights and product development. • Create clear frameworks for prioritization and performance across functions.
🎯 Requirements
• 10+ years in GTM, growth, or marketing roles with at least 5+ years leading teams. • Proven success building and scaling go-to-market functions in high-growth, product-driven environments. • Experience launching and growing products from 0→1, ideally in messaging, infrastructure, or privacy-centric tech. • Comfort operating in or adjacent to the Web3 / crypto ecosystem (you understand it, but don’t define yourself by it). • Deep understanding of developer ecosystems, network effects, and community-led or product-led growth motions. • Strong storytelling and positioning skills - you can make the complex feel simple and compelling. • Analytical and creative - able to balance data-driven rigor with instinct and creativity. • High EQ leadership style that inspires clarity, trust, and accountability.
🏖️ Benefits
• Fully paid Medical, Dental, and Vision • Parental Leave • Monthly wellness + lifestyle stipend • IT equipment + WFH setup • Personal assistant support • Unlimited time off • Remote-first team, with semi-annual IRL gatherings
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