Senior Product Marketing Manager

🕒 June 10

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EPS Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

📚 Education

🤝 B2B

Education • B2B

EPS Learning is a provider of structured literacy curriculum, intervention programs, instructional materials, digital tools, and professional learning for K–12 educators. Its SPIRE Literacy Suite and related products (SPIRE Up, SPIRE 4th Edition, Readfetti, Decodable Readers, Read to Learn, Coach digital tools, etc. ) use a Structured Literacy approach rooted in Orton-Gillingham to help districts deliver evidence-based reading instruction, phonics, decoding, vocabulary, comprehension, and dyslexia support. EPS partners with thousands of U. S. school districts, offers implementation coaching and professional learning, and serves millions of students and educators annually.

📋 Description

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas. • Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications. • Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation. • Serve as a steward of product messaging across the organization. • Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs. • Develop launch plans, communication strategies, enablement resources, and supporting materials. • Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams. • Help ensure organizational readiness and successful execution of launches and key initiatives. • Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs. • Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement. • Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution. • Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources. • Partner with sales leadership to improve field readiness and messaging effectiveness. • Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews. • Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field. • MBA or advanced degree preferred but not required. • 8-10 years of experience in product marketing, product management, or marketing strategy. • Experience leading cross-functional initiatives and bringing products, programs, or services to market. • Strong communication, presentation, facilitation, and writing skills. • Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority. • Experience developing positioning, messaging, sales enablement resources, and go-to-market plans. • Strong analytical and problem-solving skills with the ability to leverage data to inform decisions. • Ability to balance strategic thinking with hands-on execution and project leadership. • Experience in K-12 education, educational publishing, or education technology. • Prior literacy education background a plus!

🏖️ Benefits

• Competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience. • Other rewards include an annual bonus or commission. • 401(k) retirement plan with employer match. • Medical, dental, and vision insurance. • Generous PTO, sick and paid holidays. • Employer paid life and short & long term disability insurance. • Laptop for home office. • Flexible remote-first work culture.