Paid Media Contractor

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Equisoft

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1994

🛡️ Insurance

💼 Consulting

☁️ SaaS

Insurance • Consulting • SaaS

Equisoft is an AI-enabled software and services company that provides integrated front‑ and back‑office platforms for insurance and investment organizations. It offers policy administration, agency management, pension & investment systems, illustrations, advisor CRM, electronic applications and implementation services (OIPA integration, data migration, IFRS 17 compliance), helping manufacturers, distributors and advisors modernize operations, improve customer experience and detect fraud. Equisoft delivers SaaS products and consultative, onshore implementation support to financial institutions globally.

📋 Description

• Manage performance across paid channels. • Build, manage, and optimize paid search programs using Google Ads and paid social programs using LinkedIn Campaign Manager across multiple product lines and regions. • Develop keyword and audience strategy, bidding, budgets, and ad structure. • Align conversion strategy to funnel stages including MQLs, SQLs, and pipeline, partnering with Marketing Operations and Inside Sales. • Manage paid media investment to maximize pipeline contribution while maintaining reasonable CAC. • Launch structured experiments across ad copy, creative, audience segments, bidding strategies, and offers. • Document testing insights and scale effective approaches while maintaining brand voice consistency. • Partner with Marketing Operations and Content teams to improve landing page relevance, form performance, and post-click experience. • Maintain campaign governance, naming conventions, change logs, budget pacing, and QA processes across Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager. • Flag campaign risks and opportunities proactively. • Provide weekly and monthly performance reporting with actionable insights for marketing leadership. • Contribute to monthly and quarterly planning, performance forecasting, budget allocation, and channel strategy alignment.

🎯 Requirements

• Hands-on experience managing paid search and paid social campaigns. • Google Ads and LinkedIn Campaign Manager experience required. • Working knowledge of GA4, Google Tag Manager, and HubSpot or a similar marketing automation/CRM platform. • Experience connecting paid media performance to pipeline and revenue metrics, not just click or lead volume. • Strong reporting and analytical skills, including pulling performance data, spotting trends, and translating numbers into actionable insights. • Comfort working across multiple regions, product lines, and stakeholders in a B2B environment. • Strong organizational habits, including naming conventions, documentation, and structured testing. • Strong organizational skills and ability to prioritize activities effectively. • Ability to recommend improvements and constructively challenge themselves and team members. • Ability to communicate, write, and synthesize information. • Ability to multitask in a fast-paced environment. • Team spirit, tact, diplomacy, autonomy, rigor, and discipline. • B2B SaaS or fintech/insurtech experience is a plus.

🏖️ Benefits

• Career advancement opportunities • Flexible hours • Fully remote work • Diverse and equal-opportunity work environment