Marketing Manager

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🕒 June 10

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

🏥 Healthcare

🛍️ eCommerce

Food & Beverage • Healthcare • eCommerce

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• Develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. • Help define the local product portfolio focus based on market needs and opportunities. • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience. • Manage agencies appointed by TQG to ensure timely, high-quality campaign execution. • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. • Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. • Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store. • Act as the voice of the French fitness and sports nutrition consumer, ensuring that campaigns, activations, and product priorities resonate authentically with the target audience. • Act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity. • Partner with Commercial Managers and other teams to align marketing with market goals. • Stay alert to competitors, trends, and new opportunities.

🎯 Requirements

• 7+ years of experience in Brand or Marketing Management, ideally within the sports nutrition, fitness, health & wellness, FMCG, or adjacent consumer goods industry. • Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market. • Hands-on experience in D2C environments, French retail media networks, and shopper activation. • Ability to build impactful, consistent digital consumer journeys. • Strategic and creative thinker who thrives in fast-paced, matrixed environments. • Strong cross-functional collaboration and project management skills with attention to detail. • Confident using MS Office, digital marketing tools, and performance data to guide decisions. • Strong personal interest in fitness, sports, nutrition, and healthy living. • Fluent French and English speaker with excellent written and verbal communication skills.

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • and much more