Product Owner – Growth, Performance

🕒 May 13

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ESTADÃO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

🛍️ eCommerce

📚 Education

Media • eCommerce • Education

ESTADÃO is a prominent Brazilian news organization, offering a broad range of journalistic content including news, opinion pieces, cultural reviews, and sports coverage. With a history spanning over 150 years, ESTADÃO has established itself as a reliable source of news and information, serving its audience with in-depth reports on politics, economy, culture, and more through various digital platforms.

📋 Description

• Lead growth strategies focused on sales and subscription revenue; • Coordinate the internal team, structuring ceremonies, processes, and activities following agile methodology to achieve acquisition/sales goals; • Plan and execute performance campaigns and activities (paid media, CRM, e-commerce), translating data into decisions and action plans; • Drive media strategy with a focus on efficiency and business impact, prioritizing channels (Google, Meta, LinkedIn and other channels), campaigns and audiences based on results; • Lead the creation and management of acquisition OKRs, monitoring performance indicators, channel efficiency, and business outcome trends; • Analyze and optimize metrics such as CAC, LTV, ROI, conversion rate, repeat purchase rate, and lead quality; • Identify growth opportunities during seasonal events (Black Friday, Consumer Day, etc.); • Continuously improve landing pages and user journeys with a focus on CRO and optimization through A/B testing and incremental improvements; • Collaborate with technology, customer support, customer relationship, and data teams; • Manage sales forecasting, media budget, and goal tracking.

🎯 Requirements

• CSPO (Certified Scrum Product Owner) • Google and/or Meta Ads certifications • Experience in Growth, Digital Marketing, or Performance, preferably in retail or e-commerce (preferred)

🏖️ Benefits

• Medical and dental coverage • Birthday day off • Casual every day • Transportation voucher • On-site cafeteria • Life insurance • Access to Estadão's full digital content • Exclusive discounts at educational institutions • Psychological support - Vittude • Wellhub • Private pension plan