Creative Director, Product

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Ethos

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Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

201 - 500 employees

📋 Description

• Define and evolve the creative vision for how the company’s brand is expressed through its digital product, customer experience, and design systems. • Lead creative direction for our product and lifecycle journeys — covering landing experiences, life-cycle marketing, product discovery and application flows, and policy management. • Collaborate with Product Design and Product Management to ensure the company’s identity, tone, and emotion are consistently reflected in every product interaction, from UI to motion to storytelling moments. • Partner with Marketing and Brand teams to maintain cohesion between campaign storytelling and the in-product experience. • Collaborate cross-functionally with leadership to align product aesthetics with company strategy and values. • Lead, mentor, and grow (as necessary) a small but mighty team of creatives. Bring in design specialists to support the vision as needed. • Push creative innovation across the design practice — exploring new ways to bring the brand to life through design systems, visual craft, illustration, animation, motion, graphics, photography, typography, microinteractions and more. • Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

🎯 Requirements

• 10+ years of experience in design, art direction, or creative leadership, with a strong track record of shaping digital products and brand systems, and several years leading multi-person design teams. • Proven ability to design visually striking, emotionally resonant, and intuitive experiences that deliver compelling narratives for b2c journeys. Ideally within industries that involve complex decisions such as fintech, healthtech, or insurtech. • Proven ability to own a portfolio of surfaces, managing priorities for a small team. • Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows. • Skilled at team and stakeholder communication — you make design rationale clear and compelling. • A track record of positive impact to quality, craft and design culture. • A portfolio showcasing breakthrough creative work showcasing strong storytelling craft for b2c products that connects brand and products seamlessly.

🏖️ Benefits

• You can find further details of our US benefits at https://www.ethoslife.com/careers/