Staff Content Designer

October 31

Apply Now

Receive Emails with Similar Jobs

Ethos

WebsiteLinkedInAll Job Openings

Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

201 - 500 employees

📋 Description

• Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures. • Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys. • Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall. • Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness. • Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance. • Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance. • Champion accessibility, inclusivity, and transparency through every word and interaction. • Guide product designers and product managers in content craft. • Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams. • Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners. • Partner with Data Science and Research to design experiments and content hypotheses that directly connect language to user behavior and business metrics. • Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling.

🎯 Requirements

• 8+ years of content design, UX writing, product writing or other relevant work, including 3+ years in a senior or staff-level content role. • Demonstrated success designing content systems and frameworks at scale. • Experience leading content design for multi-surface consumer products (web, mobile, and email). • Proven ability to influence product direction through language strategy and user insight. • Deep understanding of conversion-driven storytelling, particularly in regulated or complex domains (e.g., fintech, insurance, healthcare). • Proficiency in Figma and collaboration tools • A portfolio that demonstrates strategic thinking, cross-functional collaboration, and craft excellence.

🏖️ Benefits

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development • bonuses • stock options • equipment allowances • wellness programs