EU
51 - 200 employees
💄 Beauty
🛍️ eCommerce
Beauty • eCommerce
<EU> EU (Faccelove) appears to be a direct-to-consumer beauty brand operating a Shopify e-commerce store. The site markets cosmetic products such as the IronEye mascara, eyelash growth serums, eyeshadows and foundation duos, emphasizes vegan and cruelty-free formulations (free of microplastics, PFAS, sulfates, parabens), and highlights promotions, free shipping thresholds, multiple payment methods and a 30-day returns policy. The site is multilingual and targets Netherlands/Belgium and broader EU markets, with customer support and standard e-commerce features (cart, upsells, bundles, promotions).
Head of Growth – Beauty Brand
Job not on LinkedIn
🕒 March 20
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EU
51 - 200 employees
💄 Beauty
🛍️ eCommerce
Beauty • eCommerce
<EU> EU (Faccelove) appears to be a direct-to-consumer beauty brand operating a Shopify e-commerce store. The site markets cosmetic products such as the IronEye mascara, eyelash growth serums, eyeshadows and foundation duos, emphasizes vegan and cruelty-free formulations (free of microplastics, PFAS, sulfates, parabens), and highlights promotions, free shipping thresholds, multiple payment methods and a 30-day returns policy. The site is multilingual and targets Netherlands/Belgium and broader EU markets, with customer support and standard e-commerce features (cart, upsells, bundles, promotions).
📋 Description
• Take ownership of growth across a high-performing DTC beauty brand • Work closely with leadership on high-priority revenue and performance initiatives • Lead strategic experiments across the website, offers, funnels, and customer journey • Help unlock new opportunities across retention, conversion, and overall store performance • Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential • Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance • Build and prioritize a growth roadmap based on data, customer behavior, and business needs • Develop structured hypotheses and translate them into high-impact growth initiatives • Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements • Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts • Plan, run, and analyze A/B tests using tools such as Intelligems • Improve store speed, user experience, and mobile shopping performance • Identify friction points in the buying journey and recommend improvements that drive measurable lift • Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes • Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency • Monitor key business and conversion metrics daily to spot opportunities and issues quickly • Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making • Analyze customer behavior and funnel performance to identify where users drop off and why • Turn insights into clear action plans that support revenue growth and better customer experience • Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities.
🎯 Requirements
• 3–5+ years of experience in growth, CRO, or e-commerce optimization for DTC brands • Proven experience improving revenue and conversion for Shopify stores • Strong understanding of e-commerce growth strategy, UX/UI, and buyer psychology • Hands-on experience running A/B tests and structured experimentation programs • Experience optimizing product pages, offers, checkout flows, bundles, landing pages, and site experience • Strong analytical ability with experience using GA4, heatmaps, session recordings, and Shopify data • Highly data-driven, organized, and confident making decisions based on performance • Strong communication skills and ability to work cross-functionally • Comfortable owning projects independently and moving quickly in a fast-paced environment • Previous experience working with DTC e-commerce brands is strongly preferred • Experience in beauty, skincare, wellness, or lifestyle brands • Experience with retention, post-purchase upsells, and LTV optimization • Experience working closely with paid media and creative teams to improve conversion across the funnel • Strong understanding of high-converting e-commerce design and offer strategy • Ability to analyze competitors and turn insights into actionable growth ideas.
🏖️ Benefits
• Competitive salary • On-time and reliable payments • Opportunity to work with a fast-growing global e-commerce brand • Long-term growth opportunities
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