Eurofins
Science • Biotechnology • Healthcare Insurance
Eurofins is a global leader in testing and laboratory services. With approximately 62,000 employees and over 900 laboratories across 62 countries, the company provides a wide range of testing services across various industries. Eurofins offers services such as food and feed testing, consumer product testing, genomic services, clinical diagnostics, forensic services, environment testing, and pharmaceutical testing. The company is committed to scientific innovation and sustainability, and it plays a critical role in testing for health, safety, and environmental impacts worldwide.
Business Line Marketing Manager, B2B
Job not on LinkedIn
October 18
Eurofins
Science • Biotechnology • Healthcare Insurance
Eurofins is a global leader in testing and laboratory services. With approximately 62,000 employees and over 900 laboratories across 62 countries, the company provides a wide range of testing services across various industries. Eurofins offers services such as food and feed testing, consumer product testing, genomic services, clinical diagnostics, forensic services, environment testing, and pharmaceutical testing. The company is committed to scientific innovation and sustainability, and it plays a critical role in testing for health, safety, and environmental impacts worldwide.
📋 Description
• Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations • Collaborate with ELE’s Product Managers and the International Business Line Director of Marking to gather content for the executions of the marketing campaigns to promote stand-alone and integrated solutions • Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world’s regions • Lead planning efforts to achieve marketing qualified lead and pipeline goals • Optimize content marketing and copy for various communication channels • Initiate/ Manage lead nurturing programs to accelerate prospects • Analyze tactic performance and business impact to gain insights for every company executed for the business line • Monthly track/report campaign cost, performance, and ROI – Report data to Sales and Business Line Leaders and Product Managers to optimize tactics • Monitor and adapt marketing strategies based on industry best practices • Ensure sales enablement approaches across all customer-facing teams to improve sales efficiency • Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company-sponsored events for the promotion of integrated offerings • Foster collaboration with Business Line Leaders for cross-segment synergies • Conduct market research each semester to identify
🎯 Requirements
• Leadership and project management • Analytical and problem-solving skill • Adaptability and flexibility
🏖️ Benefits
• We support your development! • Professional development opportunities
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