Head of Performance Marketing, Demand Generation

November 4

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EverCommerce

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SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

📋 Description

• Develop and execute comprehensive performance marketing and demand generation strategy across multiple brands • Define clear goals for customer acquisition, conversion, and pipeline generation in alignment with overall business objectives • Lead, mentor, and scale a high-performing marketing team (paid media, SEO, and web/CRO specialists) • Oversee all paid and organic acquisition channels to drive pipeline and revenue growth • Implement robust tracking infrastructure and attribution models to measure the effectiveness of campaigns across channels • Establish an experimentation roadmap and foster a test-and-learn mindset on the team • Work with Marketing Ops to create and manage marketing performance scorecards and dashboards to monitor key KPIs • Work closely with Sales, Product, and Marketing Operations teams to ensure alignment of demand generation efforts with sales targets and product-led growth objectives • Own the performance marketing budget and media spend across all channels • Stay up-to-date on digital marketing trends, tools, and best practices

🎯 Requirements

• 12+ years of progressive experience in marketing (with a focus on demand generation, growth, or performance marketing) • 5-7+ years in leadership roles managing teams • B2B SaaS experience is highly preferred, especially in high-volume SMB customer environments • Proven success driving growth through both PLG and SLG strategies • Strategic & Analytical Skills: Demonstrated ability to build and scale a performance marketing engine with advanced tracking, attribution, automation, and optimization capabilities • Strong analytical mindset with proficiency in marketing analytics and data interpretation • Deep knowledge of digital marketing channels and tactics • Hands-on experience optimizing paid search (Google Ads), paid social (Facebook/Instagram, LinkedIn, etc.), display/programmatic advertising, email marketing, and content-driven inbound marketing • Solid understanding of SEO principles and content strategy to drive organic growth • Proficiency with modern marketing tech stack – including marketing automation platforms (e.g. Marketo, HubSpot, or Pardot) and CRM systems (Salesforce) • Experience with web analytics (Google Analytics or similar) and A/B testing tools • Familiarity with marketing attribution and analytics tools (e.g. Tableau, Looker, or other BI tools) is expected • Leading the application of AI tools and ensuring LLM visibility in their current environment is desired • Education: Bachelor’s degree in Marketing, Business, or a related field is required; an MBA or other advanced degree is a plus

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program