Growth Marketing Manager, Social

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🕒 May 28

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Logo of Everly Health

Everly Health

501 - 1000 employees

⚕️ Healthcare Insurance

📡 Telecommunications

🧘 Wellness

Healthcare Insurance • Telecommunications • Wellness

Everly Health is a pioneer in telehealth and at-home lab testing, providing diagnostics-driven virtual care. They offer over 30 at-home tests with simple sample collection, free shipping, and physician-reviewed results. Everly Health focuses on modern, accessible healthcare experiences and a seamless, virtual care platform. Their infrastructure includes a national network of clinicians, supporting a comprehensive testing experience. With a commitment to sustainability, they also offer fertility and pregnancy products with a net-zero plastic footprint. Serving over 20 million lives annually and partnering with numerous organizations, Everly Health aims to improve access to life-changing health and wellness solutions.

📋 Description

• Lead strategy for paid social and test and learn roadmap • Manage paid media campaigns on Meta and Tiktok • Manage all paid asset briefs and creative • Identify key insights through regular analyses of campaigns • Scale our new TikTok program and identify key optimization opportunities • Recruit content creators and micro influencers • Develop and track influencer analytics • Manage briefs and recruitment playbook

🎯 Requirements

• 6+ years experience in paid social (Meta and Tiktok) campaign management • Proven campaign management against CAC and ROAS targets • Creative and analytical: creative concepting and asset creation expertise • Some experience in influencer marketing as a growth channel • Familiarity with influencer recruitment platforms like Aspire and Tiktok creator marketplace • Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc. • Comfort spinning up content to post on social is a plus

🏖️ Benefits

• Annual bonus • Health insurance • Dental insurance • Vision insurance • Mental health insurance • 401(k) with company match • Flexible PTO • Monthly $100 wellness stipend • Various other perks

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