Media Measurement and Performance Analyst

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🕒 May 5

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Logo of Everyday Health

Everyday Health

51 - 200 employees

Founded 2002

🧘 Wellness

📱 Media

⚕️ Healthcare Insurance

Wellness • Media • Healthcare Insurance

Everyday Health is a comprehensive digital platform offering a wealth of health and wellness information. It provides resources on common health conditions, self-care, product reviews, and the latest health news. The platform aids users in making informed health decisions, including finding doctors and using tools like symptom checkers and quizzes. It emphasizes evidence-based content, reviewed by medical experts, to support individuals in their journey to live healthier lives. Everyday Health is dedicated to providing timely, trustworthy, and up-to-date health content, ensuring a supportive environment for health education and wellness inspiration.

📋 Description

• Actively monitor daily and weekly performance across a diverse portfolio of pharma and CPG campaigns, identifying trends, anomalies, and opportunities for optimization. • Synthesize data from third-party measurement partners and internal datasets to evaluate a comprehensive set of performance KPIs including audience quality and script lift. • Transform raw data into compelling narratives and visualizations that demonstrate campaign ROI and health outcomes. • Act as a subject matter expert for the Sales team, answering technical questions regarding performance and helping to craft data-driven stories for client renewals and wrap-deck presentations. • Partner with various internal teams such as AdOps and Programmatic to facilitate optimal performance and measurement setups. • Support Strategic Enablement and Performance Operations in streamlining reporting workflows and automating recurring performance dashboards.

🎯 Requirements

• 2–4 years of experience in data analytics, ideally within the pharmaceutical, healthcare, or digital media space. • Demonstrated understanding of pharma-specific measurement solutions (Crossix, IQVIA, etc.) and digital advertising metrics (CTR, VCR, Viewability, etc.). • Proficiency in SQL for data extraction and Excel (Pivot Tables, VLOOKUPs, Advanced Formulas) for analysis. • Experience with building and navigating data visualization dashboards (such as Domo, Tableau, Looker, or Power BI) is highly preferred. • Ability to distill complex data points into clear, concise insights for non-technical stakeholders. • Bachelor’s degree in a quantitative field (Statistics, Economics, Mathematics, Social Sciences, Business Analytics) or equivalent experience.

🏖️ Benefits

• comprehensive medical, dental and vision coverage • life and disability benefits • Flexible Spending Accounts (FSAs) • 401(k) with company match • Employee Stock Purchase Plan • Flexible Time Off • Volunteer Time Off • paid holidays • family building and caregiving support • generous Family Care and Parental leave • Fitness Reimbursement • access to wellness programs

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