Native Ads Performance Marketing Manager

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Evolve Digital GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• Responsible for the agency’s entire native ad spend volume and for further developing the native strategy • Decide on scaling strategies, funnel types and suitable brands • Provide technical leadership for a team of media buyers, copywriters and creative strategists in the longer term • Give feedback on campaigns, funnels and creatives • Expand the team as we grow and onboard new hires • Own project allocation and the team’s weekend on-call responsibilities • Manage the agency’s most demanding native accounts, including strategy and campaign management • Produce client reporting and grow clients and budgets • Own funnel architecture from the ad through to the offer page • Brief copywriters and designers and evaluate results based on performance data • Standardize onboarding, campaign setup and reporting in the native area • Document learnings for use across the entire native team • Develop Native Ads as a core agency service and expand the area long-term

🎯 Requirements

• Personally managed Taboola or Outbrain accounts with over €100,000 monthly ad spend; alternatively a proven track record on Meta • Several years of experience in media buying • Ability to scale accounts profitably and to decisively cut budgets when performance deteriorates • Know-how to optimize the complete funnel from the ad to the offer page • Experience with advertorial and pre-lander mechanics • Make budget decisions based on margin, CAC and contribution margin • Experience with D2C clients or running your own shop • Ideally some first experience in team leadership, feedback conversations and performance reviews • Ideally tracking knowledge • Experience with Voluum or attribution solutions such as Hyros, admetrics or Tracify

🏖️ Benefits

• 30 days of vacation • Company pension plan • Company bike (JobRad) • Corporate fitness via Wellpass • Laptop of your choice • High-quality home office equipment • Training budget • Support from internal and external resources • Access to mentors • Full access to the internal AI stack • Team events and workations twice a year