Marketing Researcher

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November 20

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EvoPlay

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Gaming • B2B • Gambling

EvoPlay is a leading developer of integrated products and solutions for the online gaming industry. Founded in 2014 by serial entrepreneurs with extensive experience in online gaming, the company offers B2B solutions and technologies that empower hundreds of companies worldwide to cater to millions of players. EvoPlay's expertise spans gambling mathematics, games and gaming platforms, multi-platform CMS, payment systems, user support and retention, analytics and finance, recruitment, and traffic management. As an international company, EvoPlay focuses on creating products that effectively address consumer needs, ensuring exceptional value and satisfaction.

201 - 500 employees

Founded 2003

🎮 Gaming

🤝 B2B

🎲 Gambling

📋 Description

• Translate complex business challenges into actionable research plans and roadmaps. • Define, design, and lead research projects that inform decision-making across Evoplay, using the most effective mix of methodologies (interviews, surveys, A/B tests, behavioral analytics, competitive analysis, and market studies). • Translate research findings into clear, actionable recommendations that influence stakeholders across Product, Marketing, and NPD. • Conduct market and competitor research to identify opportunities, risks, and content gaps — particularly within the iGaming sector. • Plan and execute user testing sessions (playtests, usability studies, concept validation, prototype evaluations). • Combine behavioral insights and quantitative data to reveal hidden user motivations. • Use data and analytics tools (e.g., Power BI, Google Analytics, etc.) to synthesize qualitative insights with quantitative metrics and drive business decisions. • Generate strategic insights that inform high-impact publishing decisions, from positioning to regional investment and GTM strategies.

🎯 Requirements

• 3–4+ years of experience conducting research across methodologies (UX, ethnographic, quantitative, behavioral). • Proven track record of impactful research in gaming, iGaming, or entertainment industries. • Passion for games, human behavior, and design — understanding what makes players tick. • Strong expertise in both quantitative and qualitative methods (interviews, focus groups, surveys, playtesting). • Hands-on experience with competitor and market analysis. • Ability to translate research insights into clear, business-driven decisions. • Proactive mindset: identify research opportunities aligned with key business objectives. • Strong understanding of cross-cultural differences and regional market trends across LATAM, EU, and Asia. • Comfortable working independently in a dynamic, fast-paced environment. • Impact-driven, with a balance between research rigor and iterative collaboration. • Strong knowledge of research tools and hands-on experience conducting studies with them (Maze, Hotjar, UserTesting, PlaytestCloud, or similar). • Understanding of player psychology, engagement loops, and UX design systems. • Natural curiosity about people, cultures, and how emotions shape digital behavior. • Ability to collaborate effectively with analytics, product, marketing, and business teams to create cross-functional insight ecosystems. • Work side-by-side with product managers, designers, and developers to turn insights into measurable design improvements.

🏖️ Benefits

• Corporate psychologist; • Gifts for significant occasions; • Legal support; • Flexible working hours; • Direct access to C-level and opportunity to suggest new business ideas and drive changes.