Lifecycle Marketing Automation Specialist – Klaviyo

Job not on LinkedIn

🔥 5 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EX Squared

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

💼 Consulting

🤖 Artificial Intelligence

🤝 B2B

Consulting • Artificial Intelligence • B2B

EX Squared is a digital product and experience consultancy that helps enterprises move AI and digital initiatives from ambition into production. Since 2001 the firm has delivered strategy, UX/UI and multi-channel digital experiences plus engineering and IT infrastructure work, and specializes in GenAI, machine learning, computer vision, and NLP. EX Squared is a certified Optimizely and Sitecore partner and focuses on building enterprise-scale digital products and advanced AI-driven solutions for large B2B clients.

📋 Description

• Build, configure, and launch email, SMS, and lifecycle experiences in Klaviyo based on approved CRM briefs • Architect and maintain lifecycle flows, triggers, routing logic, and automation rules • Translate CRM strategies and business requirements into scalable technical implementations • Define and configure audience qualification criteria • Build and maintain customer segments, suppression rules, and exclusion logic • Manage customer routing across lifecycle journeys • Own end-to-end QA before launches • Validate audience qualification, flow logic, triggers, tracking, links, routing, and overall customer experience • Troubleshoot Klaviyo flows, automations, audiences, segmentation, and customer journeys • Monitor launches and validate flow behavior after deployment • Optimize segmentation, suppressions, routing, qualification logic, and automation performance • Identify implementation risks and recommend solutions before launch • Manage implementation work independently from planning through launch and post-launch validation

🎯 Requirements

• 3+ years of experience in CRM Operations, Lifecycle Marketing Operations, Marketing Automation, or a related field • Deep hands-on Klaviyo experience required • Experience with Klaviyo flow architecture, audience qualification, segmentation, trigger configuration, profile properties, suppression management, and troubleshooting • Experience implementing and optimizing lifecycle marketing automation programs • Experience supporting both email and SMS lifecycle programs • Experience with lifecycle testing and experimentation • Strong QA capabilities and exceptional attention to detail • Ability to independently manage implementation work with minimal oversight • Strong problem-solving and troubleshooting skills • Strong written communication, documentation, and organizational skills • Ability to manage competing priorities while balancing urgency, business impact, customer experience, and technical complexity • Experience with Shopify is a plus • Experience working with DTC e-commerce or subscription businesses is a plus • Experience with SMS platforms such as Attentive or Postscript is a plus • Experience building and optimizing welcome, lead nurture, conversion, retention, and win-back flows is a plus • Experience managing complex audience qualification, segmentation, routing, and suppression logic is a plus • Proven experience troubleshooting complex lifecycle automation and customer journey issues is a plus

🏖️ Benefits

• Long-term, indefinite contract • Full-time schedule, Monday through Friday, 8:00 a.m. to 5:00 p.m. Eastern Time • Opportunity to collaborate with international teams • Meaningful projects • Remote work arrangement