Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 11 hours ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EX Squared

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

💼 Consulting

🤖 Artificial Intelligence

🤝 B2B

Consulting • Artificial Intelligence • B2B

EX Squared is a digital product and experience consultancy that helps enterprises move AI and digital initiatives from ambition into production. Since 2001 the firm has delivered strategy, UX/UI and multi-channel digital experiences plus engineering and IT infrastructure work, and specializes in GenAI, machine learning, computer vision, and NLP. EX Squared is a certified Optimizely and Sitecore partner and focuses on building enterprise-scale digital products and advanced AI-driven solutions for large B2B clients.

📋 Description

• Build, schedule, QA, and launch weekly email campaigns in Klaviyo • Execute acquisition and retention lifecycle flows • Create and update flow logic, triggers, filters, splits, delays, and audience segments • Implement approved copy and design changes across email campaigns • Set up A/B tests for subject lines, content, timing, and promotional offers • Monitor campaign and flow performance and identify improvement opportunities • Maintain lifecycle, email, and organic social media calendars • Support list hygiene, suppression management, and email deliverability • Coordinate Klaviyo activities with Recharge and customer data • Turn broader marketing themes into channel-specific social media content • Write captions and schedule content across Instagram and TikTok • Repurpose user-generated content, customer reviews, paid creative, founder content, and educational materials • Support community management by monitoring comments, basic direct messages, and engagement • Create briefs for static ads, UGC, creator content, and landing-page concepts • Develop hooks, headlines, creative angles, and content variations • Research competitor campaigns, advertising trends, and customer insights • Maintain creative testing trackers, content libraries, and marketing documentation • Draft, update, format, and publish blog content in Shopify • Prepare campaign performance recaps and update marketing trackers • QA links, UTMs, personalization, and mobile layouts • Coordinate assets and follow up with agencies, creators, partners, and vendors • Ensure approved campaigns and content are published accurately and on schedule

🎯 Requirements

• Experience executing lifecycle or email marketing campaigns • Hands-on experience using Klaviyo to build campaigns, flows, segments, and tests • Experience supporting organic social media and content calendars • Strong copywriting and editing skills across email, social media, and digital content • Ability to turn marketing strategies and meeting decisions into clear execution plans and briefs • Strong attention to detail when reviewing links, tracking parameters, personalization, and layouts • Experience monitoring marketing performance and preparing basic reports • Excellent organizational and time-management skills • Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously • Advanced English communication skills, both written and spoken • Ability to work independently within a remote and collaborative environment • Experience with Recharge, Shopify, or similar e-commerce platforms • Understanding of customer acquisition, retention, and lifecycle marketing strategies • Knowledge of email deliverability, list hygiene, and suppression practices • Experience creating briefs for paid social campaigns, UGC, and creator-led content • Familiarity with A/B testing and creative performance analysis • Experience conducting competitive research and identifying emerging content trends • Knowledge of SEO-informed content creation and blog publishing • Ability to identify successful ideas and adapt them across email, organic social, and paid media

🏖️ Benefits

• Long-term contract duration • Fully remote work within LATAM • Supportive, collaborative, and inclusive work environment • Opportunities to contribute to innovative projects • Career growth in a supportive environment • Collaboration with talented professionals across the region