Manager, Enterprise Marketing – AI Enablement

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🔥 1 hour ago

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ExactCare

501 - 1000 employees

Founded 2009

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2016-03

Healthcare • Healthcare Insurance • Pharmaceuticals

ExactCare is a leading pharmacy care management provider that specializes in medication management for individuals with complex, chronic medical needs. With operations in all 50 states and Washington, D. C. , ExactCare supports more than 100,000 people nationwide, helping them manage their medications in assisted living, long-term care facilities, and at home. Partnering with healthcare organizations, ExactCare aims to improve clinical outcomes by ensuring better medication adherence, reducing readmissions, and lowering overall healthcare costs.

📋 Description

• Lead the configuration, optimization, and use of marketing software (HubSpot, Salesforce, and related marketing automation tools) • Build, manage, and optimize automated campaigns, including nurture flows, drip programs, audience journeys, outbound sequences, Account Based Marketing initiatives, and lifecycle-based engagement programs • Define, document, and maintain lifecycle stages, lead scoring criteria, segmentation logic, contact governance, routing rules, and funnel processes to support campaign effectiveness and sales velocity • Partner with Sales Operations and leadership to improve CRM data quality, list hygiene, attribution visibility, and alignment between marketing activity and pipeline progression • Ensure marketing automation practices comply with communication standards, privacy expectations, and applicable regulatory requirements • Identify, test, and operationalize AI-enabled tools and processes that improve marketing efficiency, content development, personalization, campaign execution, reporting, and resource management • Develop repeatable workflows, templates, prompts, governance practices, and quality standards for AI-supported marketing activities • Support use of AI across marketing initiatives, ensuring outputs align with AnewHealth’s brand standards, compliance expectations, audience needs, and business objectives • Partner with internal stakeholders to translate recurring marketing, sales, partner, and enterprise needs into scalable AI-enabled tools, resources, and processes • Monitor emerging marketing technology and AI capabilities, recommending practical applications that improve productivity, engagement, and enterprise readiness • Develop and manage marketing resources that support Growth, Partnerships, Account Management, and other enterprise teams, including presentations, one-pagers, campaign toolkits, partner materials, messaging guides, FAQs, resource libraries, and launch support assets • Create scalable enablement materials that help internal and external stakeholders communicate AnewHealth’s value proposition clearly, consistently, and effectively • Partner with Sales and Partnership leaders to support outbound engagement, client development, partner activation, and market education initiatives • Maintain organized, current, and accessible marketing resource libraries that improve team efficiency and reduce duplication of effort • Support enterprise initiatives, product launches, relaunches, conferences, trade shows, client engagements, and strategic campaigns with coordinated marketing and enablement resources • Support AnewHealth’s web and digital roadmap, content updates, user experience, conversion paths, and digital performance in partnership with internal stakeholders and external vendors • Lead SEO, GEO, SEM, paid search, and digital optimization efforts to improve discoverability, audience engagement, and conversion across B2B and consumer-facing priorities • Analyze website analytics, search performance, user behavior, campaign performance, and funnel insights to inform marketing strategy and content planning • Develop dashboards, reports, and performance summaries that translate marketing activity into clear, actionable insights for leadership and cross-functional partners • Recommend improvements to digital experience, campaign architecture, content strategy, and audience targeting based on data and observed performance trends

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, analytics, or a related field • 5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management • Marketing experience in healthcare or health-tech a plus • Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models • Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization • Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics) • Strong written and verbal communication skills • Ability to manage team members, external vendors, or agency partners • Detail-oriented with strong organizational and project-management skills • Analytical mindset with the ability to interpret complex data and present insights clearly • Innovative, proactive, and adaptable to a fast-paced environment

🏖️ Benefits

• Medical/dental/vision • Flexible spending • Company-paid life insurance • Short-term disability • Voluntary benefits • 401(k) • Paid Time Off • Paid holidays

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