Mid-Level Data Analyst – SME CRM

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Support the evolution of the SME CRM strategy based on data, customer behavior, lifecycle, and business opportunities • Analyze the SME customer base to identify opportunities for acquisition, activation, engagement, retention, reactivation, cross-sell, upsell, and churn reduction • Develop analyses to support the personalization of communications, offers, and customer journeys • Connect analytical insights to CRM decisions and help increase conversion, engagement, usage frequency, product adoption, LTV, and campaign efficiency • Support the definition, monitoring, and interpretation of CRM KPIs • Conduct foundational studies on usage patterns, behavior, consumption, customer journeys, propensity, and opportunities to strengthen customer relationships • Contribute to a data-driven CRM culture • Build, execute, and optimize segments for campaigns, communication programs, journeys, and CRM initiatives • Work with operations, channel, and technology teams to ensure the quality, consistency, and accuracy of data sets • Contribute to automated, dynamic, and behavior-driven customer journeys • Support the orchestration of multichannel communications, including email, WhatsApp, phone, push notifications, and in-app messaging • Support the integration and organization of different data sources • Identify improvements in data processes, governance, segmentation rules, data cleansing, and audience prioritization • Create, maintain, and enhance dashboards, reports, and executive views of CRM performance • Build segments based on demographic, transactional, behavioral, commercial, engagement, and product usage data • Support models, scores, propensity audiences, clusters, and prioritization rules • Structure A/B tests and incremental impact analyses • Interpret data from different channels and recommend optimizations • Transform complex data into clear narratives and practical business opportunities • Generate recurring insights about audiences, channels, and moments across the customer journey

🎯 Requirements

• Experience in data analysis, CRM, marketing analytics, customer intelligence, or related fields • Proficiency in SQL for data extraction, manipulation, and analysis • Advanced knowledge of Excel or Google Sheets • Experience with BI and data visualization tools such as Power BI, Tableau, Looker, or similar platforms • Ability to develop performance, funnel, cohort, segmentation, and behavioral analyses • Knowledge of CRM and digital marketing metrics, customer lifecycle, retention, churn, LTV, conversion, and engagement • Familiarity with CRM, marketing automation, or MarTech platforms such as Salesforce, Adobe Campaign, Braze, Oracle, RD Station, or similar tools • Knowledge of A/B testing, business hypotheses, impact measurement, and experimentation methodologies • Knowledge of Python, R, or other data analysis languages is a plus • Familiarity with predictive models, clustering, propensity modeling, offer recommendations, or audience prioritization is a plus • Strong analytical and investigative mindset • Business acumen to connect data with decisions, actions, and results • Clear communication skills to translate technical analyses into objective recommendations • Organization and attention to detail • Proactive approach to identifying opportunities, risks, inconsistencies, and improvements • Collaborative mindset to work with cross-functional teams • Results-oriented approach • Ability to prioritize in a dynamic environment

🏖️ Benefits

• Employees can work remotely • An environment where people can balance their careers with their personal commitments and interests • Well-being initiatives • Great Place To Work™ certification • Top Employers certification • 4.6 rating on Glassdoor • Exceptional experiences and career opportunities for employees

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