Growth – Marketing Operations Manager

Job not on LinkedIn

🔥 16 hours ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Express Chipping

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏗️ Construction

🤝 B2B

🚗 Transport

Construction • B2B • Transport

Express Chipping is a national full-service ready-mix concrete chipping and plant cleaning company that provides on-site chipping, silo and plant equipment cleaning, and fleet maintenance services for ready-mix concrete trucks. Founded in 1997, it deploys crews across the United States to improve fleet uptime, safety, and plant efficiency, and also offers a proprietary product (LoadKill) for load-loss recovery. The company primarily serves ready-mix producers and other construction-related businesses.

📋 Description

• Own marketing performance by market and channel • Produce weekly KPI reporting and executive communication • Track lead volume, qualified leads, CPL, CAC, conversion, ROI and revenue • Connect paid search, organic search, local search, email/SMS, referrals and other channels to the lead-to-revenue funnel • Investigate changes in lead volume, quality, cost, conversion, revenue and market performance • Translate data into recommendations, owners, action steps and success criteria • Identify profitable customer-acquisition opportunities and evaluate budgets, keywords, landing pages, local search, lead reactivation, CRM/follow-up and growth initiatives • Direct agencies, vendors and internal specialists across paid media, SEO, local SEO, Google Business Profiles, content, email/SMS, creative, websites, marketing automation and analytics • Review and improve paid-search structure, targeting, bids, budgets, ad copy, keywords, landing pages, SEO, CRM workflows, lead routing, tracking, attribution, forms and calls • Manage agency and vendor objectives, strategies, deliverables, deadlines, results and corrective actions • Maintain priorities, project ownership, due dates, KPI dashboards, campaign calendars, testing backlogs, vendor deliverables, SOPs, training materials and quality-control checklists • Align Marketing, Sales and Operations and use downstream sales results to evaluate lead quality, routing, response time, follow-up and sales execution • Present recommendations to leadership and own the day-to-day marketing operating system • Establish scorecards, clarify ownership, improve attribution and CAC reporting, connect marketing results to sales outcomes, identify growth opportunities and create an optimization roadmap within the first 90 days • Report directly to the President/General Manager and work closely with John, Sales, Operations, internal specialists and external agencies

🎯 Requirements

• Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing • Hands-on experience with several of: Google Ads/PPC; SEO and local SEO; Google Business Profiles; GA4 and Google Search Console; CRM and marketing automation; lead routing and call tracking; attribution and reporting; conversion-rate optimization; landing pages and websites; agency management; multi-market or local service businesses; executive KPI reporting; SOP development; team training or coaching • Experience personally diagnosing and correcting marketing problems is especially valuable • Analytical and commercially minded • Highly organized and technically credible • Comfortable with accountability, detailed work, prioritization and direct feedback • Able to move between strategy and execution • Clear with executives, vendors and teammates • Resourceful, dependable and coachable • Focused on outcomes and continuous improvement