Marketing Operations Coordinator

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Instructure

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - Instructure on 2024-07

Education • SaaS • B2B

Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.

📋 Description

• Build, test, and deploy Marketo programs for emails, webinars, nurture campaigns, and events • Support campaign tracking through UTM structure, program channels/tags, and Salesforce campaign setup • Manage lead processing workflows, routing, scoring, and assignment accuracy with SDR leadership • Troubleshoot Marketo and lead flow issues, escalating or resolving them as needed • Enforce campaign and lead management best practices through audits and QA • Partner with Digital Marketing and Web teams on form strategies and SDR communications • Maintain campaign operations playbooks, workflows, templates, and documentation • Collaborate with Demand Gen, Events, and Content teams on campaign execution • Stay current on industry trends and platform updates • Pursue Marketo Certified Expert certification over time

🎯 Requirements

• 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment • Hands-on experience with Marketo (required) • Experience with Salesforce (preferred) • Experience with Excel/Sheets • Familiarity with lead lifecycle management, scoring models, and campaign attribution • Excellent organizational and project management skills • Strong attention to detail • Clear, concise communication, especially when translating technical requirements to non-technical stakeholders • Curious mindset and willingness to improve tools, systems, and processes • All employees must pass a background check • Candidates may be asked to verify their legal name, current physical location, valid contact number, and residential address

🏖️ Benefits

• Competitive compensation • Full-time employee participation in the ownership program • Flexible work culture • Generous time off, including local holidays • Annual “Dim the Lights” period in late December • Comprehensive wellness programs and mental health support • Learning and development resources • Professional development tools • Tuition reimbursement • Technology and tools needed to do your best work • Motivosity employee recognition program • Culture rooted in inclusivity, support, and meaningful connection